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Instructions

1

For a correct assessment of competitivenessa specific product, find its analogue in the market. The estimated parameter is a relative concept that is tied to a particular market and the time of sale.

2

Assess the consumer qualities of a competinggoods. How fully does it satisfy the relevant need? Does the object perform any additional functions in addition to the main function? What is the difference between a set of functions of a competing product and a product whose competitiveness you want to evaluate?

3

Determine how long-termpotential of the goods. To maintain competitiveness, it is necessary that the product retains the attractiveness for a potential consumer at a considerable time distance. Of course, there are goods that are morally obsolete in a relatively short time, but in this case it is necessary to provide for the timely expansion of the product line and the release of new, improved modifications.

4

Conduct a comparative assessment of pricecharacteristics of your product and competitors' products. The difference in price for maintaining competitiveness should be compensated by a set of additional functions, convenience of operation, and the availability of a developed service.

5

Consider the ergonomic parameters of the product,estimating it from the point of view of conformity to features of a human body. The goods should be convenient to consume or carry out production operations. Non-compliance of products with ergonomic requirements makes the competing position weaker and more vulnerable.

6

Estimate the aesthetic indicators: expressiveness, rational combination of the dimensions of the product and its shape. These characteristics determine the external perception of the product, which largely affects the direct choice of the consumer at the time of making a purchasing decision.

7

Conduct a qualitative analysis of the goods forcompliance with its technical regulations, state production and consumption standards. Check if the goods do not violate the current legislation of the country whose market you are developing.

8

For all of these items, please completecomparative (qualitative and quantitative) assessment. Make a table, including in it the parameters of the evaluated product and the characteristics of several samples offered by competitors. As a result, you will be able to visually evaluate how your products are competitive, as well as identify weaknesses that should be strengthened with additional benefits.

Instructions

1

To determine competitiveness product, study the requirementsbuyers of the market segment in which it can be implemented. Using sociological and expert methods, evaluate the degree of importance of each criterion that the consumer is guided by buying this product.

2

Highlight the existing sample on the market,similar to the estimated product. This should be a product that is close to the needs and requirements of the consumer, enjoying a stable demand. Compare your product with the sample product in three components, with the help of which you determine competitiveness.

3

Evaluate the consumer qualitiescompetitor. To do this, answer a number of questions. How fully does the competitive product satisfy the consumer's need? Does it have any additional functions (additional services) in addition to the main one? Analyze and appreciate the aesthetic, normative and ergonomic qualities of the sample, its fame, image. Aesthetic parameters of the product characterize the rationality of the form, information expressiveness, the stability of the type of goods and the perfection of its production execution. Ergonomics shows the degree of convenience and comfort of the goods for a person. Also take into account the regulatory parameters of the product, reflecting its properties, regulated by law, standards and mandatory standards.

4

Evaluate the economic parameters of the competitive product. After all, in addition to meeting a specific purchasing requirement, similar products differ in terms of costs for its satisfaction, i.e. price.

5

Pay attention to commercial(organizational) characteristics of the sample. They can include guarantees and after-sales service of the goods, a system of discounts, terms of delivery and payment (loans, installments).

6

On the same criteria, evaluate your Of products. Then compare the obtained indicators with the datasample-competitor. The product, more appropriate to the wishes of the consumer, will be more competitive. This means that its manufacturer will do better in a particular market.

Instructions

1

When assessing the cost of equipment, specialists usually use expensive, comparative and profitable methods. Use the zapatny method in cases where it is necessary to restore or completely replace equipment. Its market value is calculated on the basis ofcosts of creation and implementation. In addition, it can affect such indicators as competitiveness, utility and quality. An example is equipment special purpose, issued in due time on special order. The number of possible assumptions in assessing equipment depends largely on his age.

2

The profitable method consists in estimating its value,based on the definition of the estimated income derived from its operation. Using this method, it is necessary to represent the size of these revenues well for several years ahead. But since in addition to this equipment, many other factors contribute to income generation, the calculation is performed in several stages. First, determine the net income from the operation of the entire complex and on the basis of this - its total cost. From the result obtained, select the amount of revenue for the equipment.

3

Comparative method involves comparisonequipment to be valued, with similar samples available on the secondary market, the price of which is already known. Comparisons are made with both exact and approximate analogues. Corrections are introduced in the absence of an exact analogue.

The role of PEST-analysis in the modern world is great. It allows you to systematically look at one or another industry, assess the most important external threats and favorable factors, as well as provide redundant information about the possibility of the development of the company. Its use allows us to better evaluate the current position of the company not only on the regional, but also the state, and even the international market. PEST-analysis is used both on micro (individual goods and categories), and at the macro level (competition, industry regulation).

Policy

Politics is in the first place for a reason. It is she who determines the specific environment for the formation and development of the company. Also, it is the main supplier of key resources for the successful operation of the firm. The state can in one minute not only stop the operation of the enterprise, but also completely get rid of the industry in a controlled market. But these are extreme situations. Typically, the PEST simply analyzes the current political situation, the impact of the laws, as well as other possible factors. For example, the country's entry into any suprastate structures.

Economy

The economy makes it possible to determine the ability of a firm,based on the current situation in the markets of all levels. As a rule, the analysis is conducted not only for the internal state of affairs, but also the position of the industry throughout the world. Most often this, of course, relates to high-tech areas of activity. The additional resources of the firm also depend on the economy, which often play a decisive role. It is not enough just to establish a company, its existence must be constantly maintained, and for this it is necessary to replenish the factors of production permanently. The study of the economy allows you to anticipate the most and least favorable situations for meaningful decisions. Moreover, proceeding from the current state of affairs, it can be concluded that this or that product is profitable. This principle has found application in marketing. In particular, if the level of well-being of residents is growing, then they are more inclined to buy expensive goods and vice versa. Thus, we can conclude that the launch of a project.

Social life

Social factors determine the attitude of people towardsthis or that product or service. Analysis here performs simultaneously in many areas. For example, take into account the basic values ​​of the target audience, attitude to rest and work. Also important is the religious factors. SMI, too, is not in the last place. Depending on how large their influence on this or that market, we can conclude that the effectiveness of promotional activities, the importance of press releases and the role of information for residents and others. In addition, demographic changes are being studied. For example, the modern growth of the birth rate, which has a beneficial effect on the children's goods market.

Technologies

Depending on the development of technology in the industrywe can assume the possibility of developing the company. For example, if an enterprise uses obsolete technologies, then their competitiveness is called into question. As a rule, three main indicators are evaluated here: new products, new patents and development of technology as a whole.