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Before opening a T-shirt store, you need to think over a number of points.

Selecting the target segment

At the preliminary stage, it is important to clearly understandyourself future concept of the store and determine the target segment. The choice of the business direction should be based on marketing research and identifying the most promising niches in the market. For example, a store can be aimed at selling children's t-shirts, youth t-shirts with bright prints, sports shirts, t-shirts for fat people, t-shirts made from natural materials, etc. Knowledge of the needs and interests of target consumers will largely determine the success of the business. On this basis, the marketing promotion of the store will also be built.

Store Assortment

In the T-shirt store, you canresale ready-made T-shirts from third-party brands, and sell products with their own prints. But it is worth considering that it is from the originality and creativity of the assortment that the popularity of the store will depend. And selling standard products, produced by huge lots in China, will lead to the fact that your store will simply be lost in a hundred others. To implement the idea of ​​creating your own T-shirts you need to have the skills of graphic design, or transfer the function of developing images to a freelance specialist for a fee. You can make your own catalog of images and put them under the order from a specific customer. If you are planning to create your own T-shirts store with author's prints, you need to find a supplier of plain t-shirts of different colors and sizes, which will be qualitatively painted. It should be noted that only t-shirts in the store are sold rarely, as a rule, this is one of the products in the range of retailers points for the sale of clothing. But if you focus on the sale of T-shirts, then they should include a wide model and size range (there should always be the most running sizes available).

Choosing a store format

You can sell T-shirts through regular retailshop, or via the Internet. You can also combine work in both of these formats. The factors of success of a retail store include its location, as well as the availability of qualified personnel. An important is the interior of the store, which should meet the interests of the target audience. When opening a retail store, the key criterion for choosing a place for opening is the passability of the outlet. The downside of the retail outlet is the high costs of renting, repairing the premises and paying for the work of sellers. The advantage of selling via the Internet is the opportunity to expand the geography of sales, as well as reduce the cost of renting commercial premises. To organize online sales, you can create your own online store, or sell t-shirts through free electronic platforms (auctions, message boards, catalogs).