Tip 1: What's Important in Business

Tip 1: What's Important in Business

It is known that the purpose of organizing any business -this is making a profit. The increase in production, the increase in sales, the increased professionalism of employees and many other factors affect the company's financial position.

The mission of business is to meet the needs of customers

Customers as a source of income in business

Business can make a profit by variousways, but its source are the buyers of the company. The very essence of the existence of business is to bring customers benefits, meet their needs through goods and services. After all, in any area of ​​the organization: production of goods, sales, services - it is the client of the firm that brings her income. An important component in the business are the company's competitive advantages. Strengths that help to differ from competitors, also contribute to an increase in the number of customers of the organization. Of course, the size of the company, reputation in the market, popularity among consumers also matters. Therefore, enterprise managers try to raise awareness of potential customers and partners about their products and services.

The company's popularity on the market among consumers

There are several channels of communication,which help the entrepreneur talk about the advantages of his product for the client. In the face of personal communication, a company's sales agent can carry out direct sales to the buyer. It should be noted that the professionalism of the company's employees is also of great importance for business. To the impersonal channels of communication, it is necessary to attribute such sales, which for the first time induce the consumer to purchase the goods without the personal participation of the seller. For example, a buyer read an ad about a company product, concluded that he needed an advertised product. The text of the announcement convinced that the client will receive tangible benefits and satisfy his need by buying the goods necessary for him. So, advertising as a channel of impersonal communication helps to increase the awareness of consumers about the company and its products. The advertised product is remembered, it becomes recognizable. It is worth noting that the impersonal channels of access to potential clients help to put in their mind a favorable image, associations about the goods. As a consequence, trust and a positive opinion on the product form a positive image of the company among consumers.

Image increases sales

Positive image helps to increase the volume ofsales firm. It makes the company's products attractive in the eyes of buyers, and the business itself is competitive. To create a favorable image, the company conducts various events, for example: charitable actions and programs, open seminars and others. Undoubtedly, for a businessman, the reputation of his company on the market is also of great importance. Thus, in business there are many important components on which success depends.

Tip 2: How to write a warranty

A guarantee, or a letter of guarantee, is one of the most frequently used letters in business. As a rule, a natural or legal person who writes warranty, confirms that he will fulfill certain conditionstransaction, and also guarantees the quality of its goods or services. Sometimes such a letter is written with the request to perform this or that service, while payment after the transaction is guaranteed.

How to write a guarantee

Instructions

1

Take the official form of your organization, onwhich contains the name, details and address. Also in the letter should be the date, the signature of the head of the organization or the chief accountant, the seal of the enterprise.

2

Use the traditional template fordrawing up a letter of guarantee. According to him, indicate the post, surname, name, patronymic of the person you are addressing to and the name of his organization in the letter head. Immediately, but with a new line, please indicate your full name and position in the format "from Ivan Ivanov, the general director of OOO Ivan."

3

Stepping away from the cap, write in the center of the formlarge: "Letter of guarantee." Further, from the red line, in the body of the letter, state the request itself. For example: "We guarantee this letter ...". If you do not offer a product or service, and vice versa, ask for it, write down what kind of service you need. At the end, write: "We guarantee payment".