How to correctly calculate the goods
How to correctly calculate the goods
The popularity, attendance and revenue of the supermarket largely depends on the calculation goods on his shelves. It is the right location of products that can make it as easy as possible for a potential buyer to find the right product for him goods. In addition, the correct layout affects the quality of work of supermarket vendors.
Instructions
1
Layout goods on the shelves of supermarkets should be madeFrom the floor to the eye level of a tall man. The most favorable for the buyers perception of the location of products - at a height of 130 cm from the floor. The shelf, located at this level, is called "golden", on it place the most expensive goods. The most running products, as a rule, are located at the eye level of buyers, and cheaper - on the lower shelves.
2
When laying out goods consider the direction of eye movementbuyers. A person looking at a shelf with products in a supermarket looks, as a rule, from left to right and from top to bottom. Therefore, on the left side of the shelf lay out the most popular goods, and in the right - those that need "promotion".
3
Correct calculation goods excludes the presence of unfilled products gap. A buyer who has entered the store should get the impression that his shelves are simply bursting with plenty goods.
4
Correct calculation goods implies its location in several rows: either in the horizontal or in the vertical direction. And fill the lower shelves with large-sized products, and the upper ones with small goodsmi.
5
Correct calculation goods is aimed at "unwinding" of not very popularthings and novelties with the help of products that are in great demand among buyers. Therefore, place the most popular products at the beginning and at the end of the shelf, and place the rest of the products between them.
6
Price list when properly laid out goods place it exactly under the products whose price it indicates. The figures on it should be large and clear. The discount that is valid for the goods must be highlighted in bold or other color.
7
Appearance of racks and shelves with proper laying goods should be neat, attractive and harmonious.