Tip 1: What is concentrated marketing
Tip 1: What is concentrated marketing
The strategy for the behavior of goods in the market has a largeimportance for its successful implementation. In marketing, the process of planning and implementing the realization of goods and services can be implemented through various effective paradigms of strategies and techniques. One such paradigm is concentrated marketing.
The concept of concentrated marketing
The main goal of marketing in general is tominimization of efforts to sell goods and services through the deep study of consumers. The theory of marketing aims to make it so that the product can sell itself. Marketing manages social processes, shapes demand, satisfies the needs of the consumer. Different marketing strategies for social processes are highlighted in marketing science, one of such strategies is concentrated marketing. Unlike mass marketing, the strategy of concentration involves concentrating efforts to promote goods or services in one or more segments of the market. Goods and services are offered for a certain range of consumers, that is, any one need is selected that the offered product or service can satisfy. As part of the strategy of concentrated marketing, the company, for example, can offer a unique, non-standard product, a product that competitors can not copy.Pros and cons of concentrated marketing
The undoubted advantage of the strategy of concentratedmarketing is a strong position in the selected market segment. A company concentrating its efforts on a small group of consumers knows their needs well and can effectively meet them, which will earn the trust, respect and commitment of consumers to the offered product or service. In addition, due to such a narrow specialization, the company can achieve savings in other areas of its activities. Due to the uniqueness of the proposed product, the manufacturer can offer it at an overpriced price. The strategy of concentrated marketing is perfect for small businesses that produce special-purpose products. Also, the advantage in choosing this strategy is that in the selected segment the company will either not have competition or it will not be high. To the minuses of concentrated marketing, of course, there is a high risk and vulnerability. Companies operating in a narrow segment are completely dependent on the needs of consumers, on their tastes, which may suddenly change. Also, the negative side of this strategy is its temporary nature. For example, it is great for mastering a new market segment, but once this task is accomplished, it is necessary to move on to another marketing strategy or enter other markets. Concentrated marketing can provide undoubted success only to companies that offer an exclusively unique product that can not be copied or something to replace.Tip 2: Who Invented Black Vodka
Alcoholic drink called Blavod,made on the basis of vodka, has a similar 40% strength and taste identical to it. Its singularity lies in its black color, which is achieved with the help of a dye extracted from Black Catechu acacia. Staining has absolutely no effect on the taste of black vodka and the color of the tongue, but gives it special softness. So who is the creator of this unique drink?
A truly English approach
The author of the know-how was Londoner Mark Dorman,working as a marketing specialist at Extreme Spirits. In 1996, he went to the bar, where he heard the bartender ask the visitor what coffee to bring - black or with cream? Dorman, who at that time was drinking vodka, was inspired and decided that vodka, painted in black, could make a splash in the world of alcoholic beverages. As a result, the most fashionable brand The Original Black Vodka Company appeared, which became the No. 1 drink in all the largest London institutions.To date, black vodka can be purchased in twenty-three countries around the world, where it is valued for its originality and exclusivity, as well as for elegant and excellent taste.Black vodka is drunk both in pure, and ina cocktail kind. When mixing Blavod with various drinks, amazing colors are obtained, which made vodka megapopular in bars and nightclubs. So, by adding orange juice to it, the black color turns to green, and dilution of Blavod with ordinary water will give an unusual silver shade. To get a purple drink, black vodka is mixed with cranberry juice.
The popularity of black vodka
Thanks to the spectacular view, Blavod included inthe composition of various cocktails - for example, the drink "Midnight Sun" is prepared from black vodka and bright ruby cranberry juice. To prepare a cocktail "Black bull", you need to mix 30 milliliters of Blavod with half of the can of energy Red Bull and serve the drink in a high glass with ice. The cocktail "Black Lord" consists of 30 milliliters of Blavod and 20 milliliters of Apricot Brandy liquor (known liquor), and "Black Spider" - from 45 milliliters of Blavod and 15 milliliters of liquor White Creme de Menthe.After pouring a spoonful of black vodka over the cooled Blue Curacao liquor, you will get a trendy Black & Blue cocktail.Today many countries have invented their analoguesEnglish black vodka. The Czech Republic began to produce black vodka called Fruko-Schulz, having come up with the use of humic substances for coloring. Italy produces Black Forti vodka, made from hard varieties of wheat and alcohol. France together with Georgia produces black Eristoff vodka triple filtration and distillation, using for its coloration a concentrated extract of forest berries. This drink is ideal for combination with soda or energy cocktails, as well as for pure consumption.
