How Advertising Affects Our Brain
How Advertising Affects Our Brain
Researchers from the Institute of Information andcommunication for a long time studied the impact of advertising on the Internet on a person's condition. It turned out that the memory of her remains in our brain for about three months.
Modern man spends on the Internet notless than 3 hours of free time. The brain during this time is busy not only reading articles and viewing photo albums, but also fixing advertising information. Pop-up banners, animation, blinking and just text information are printed on the retina of the eye and enter the brain regardless of our desire.
Special attention should be paid to the pop-upwindows - small pictures that activate automatically. Most people prefer not to pay attention to them or immediately remove them from the field of vision. However, unexpected appearance and bright colors cause irritation and are stored in memory.
Even if you do not notice and do not remember anyinformation, the brain will still store it. Then, when choosing a purchase, a person, as a rule, will prefer the product that he has already seen, regardless of whether he remembers it or not.
How to protect your brain from overloading unnecessaryinformation? First, control the information flow that enters your consciousness during the day. Secondly, put special programs that block any advertising on the Internet. Third, improve the ability of the brain to be able to process more information.
