LovesTheTeam.com

Instructions

1

In order not to experience disappointment fromadvertising its trademark on the Internet, it is important to follow certain rules. The main thing to understand: advertising on the network, as well as on any other advertising medium, requires careful planning and analysis of the situation.

2

Step One: Identify the target audience. It is obvious that cosmetics and spare parts for a motorcycle need to be sold on different sites. But this is the basics. And experienced marketers approach planning even thinner. For example, two sites on fashion can be targeted at completely different audiences. On young girls who need miniskirts and rhinestones. Or on the mature mothers of the family, for whom practicality in clothing is above all.

3

Step two: calculate the cost of the promotional contact. In Internet advertising, there are many so-called "media indexes." CPT - the cost per thousand impressions, CPR - the cost of thousands of conversions to the site. Even if you post a banner or link for a week, it's important to calculate how much each advertising contact will cost you. On one site, a weekly audience can be three times more than the other. In this case, with the same placement price, you get three times more conversions from the first site.

4

Step three: determine the format of advertising. The most popular formats of advertising in the network: banners, links, advertising articles, videos. If your brand is only beginning to develop in the market, you will need a lot of bright, memorable, visually unusual ads. Banners and videos will be most relevant here. If you need to promote specific stocks and offers of a store or outlet, regular sponsored links may be appropriate. A popular type of advertising in the network is contextual advertising. It is shown to users on request. If someone searches for a vacuum cleaner in a search engine, they are presented with all advertisements on the subject: vacuum cleaner sales, repair, delivery from the online store, etc.

5

Analyze the effectiveness of advertising campaigns. One and the same banner can provoke a different number of conversions to your site. It is important to find such sites where it will be most effective, and place it only there. Two almost identical by type of audience portal can give a completely different number of transitions to the advertiser's site and calls to his office. Such things are also better to monitor, then to optimize the placement of advertising.

Tip 2: The site as a business tool

Every day, a large number ofsites. Some resources are created for entertainment, some store information for a group of users, but most companies use sites as business tools: to notify customers about services, promotions and company news, to advertise on the Internet and attract new users.

Instructions

1

A site can act as a business tool whenhe presents a company, product or service, serves to convey and disseminate information to users. An information site is an important tool for doing business, as it tells users about all the benefits of the company and cooperation with it. Even if the service of ordering goods is not presented on such site, getting acquainted with the company's activity, clients learn about its existence, receive information about it, start trusting or show interest in its services, and some become customers of its offline stores.

2

A commercial version of the information site withthe information contained on it and the story of the advantages of the product or service is the site with the selling text on it. It can be either a multi-page or one-page website. The selling text on such a site not only solves the issue with the client's knowledge and description of the benefits of cooperation, the purchase or partnership, but also motivates the potential client to purchase.

3

The option of a multi-page commercial siteis an online store on which goods are located with photos and descriptions, prices are displayed. This site is aimed primarily at selling goods and is a version of the store offline. To develop an online store you need with no less attention than usual: to advertise, attract users through social networks and SEO-promotion. Only then will it be possible to make a working business tool out of it.

4

The site itself can bring a goodincome, even if you do not sell any goods on it. It can be an information page, a blog, a news portal. If he has a good attendance, then advertisers will be happy to place on this site a variety of advertising - banners, pop-ups, links to other resources, contextual advertising. Even one kind of advertising on the site is capable of generating revenue, and if you allocate space for several types of advertising resources, you can receive a stable income of tens or even hundreds of thousands of rubles.

5

And now you can imagine that similar resourcescan be several. The complexity of this type of business is that for its promotion you need a large number of visitors and attractive content for them. Often, the promotion of such a resource and bringing it to the real business takes more than one month.