Tip 1: How to write a marketing plan
Tip 1: How to write a marketing plan
Marketing plan is a document that sets out the main goalsmarketing company product, and also preferred ways to achieve these goals. He describes the policies and strategies that managers will be guided in daily activities. Correctly written and thought out plan is a guarantee of successful work and achievement of the set goals.
Instructions
1
Explore the market where yourservices or goods. Make a database of your competitors, suppliers and consumers. Describe your market. Analyze the seasonality of your product or service. Evaluate customers in terms of demographics. Define your market niche and describe it.
2
Describe the service or product, that is, the product,which you propose. Determine how much it is in demand today in the market to which you have targeted, whether it meets the needs of your potential customers.
3
Develop your exclusive trade offers. Formulate what allows your product to be out of competition. Think about how competing with competitors helps you promote your service or product on the market.
4
Write a mission. For this, in several sentences, formulate the purpose of your firm and make a list of its values.
5
Write marketing strategies that yougoing to use. Among the strategies can be: direct marketing, advertising, personal trading transactions, press releases, barter, trade shows, website. Determine how your product will be promoted in the market, which will ensure that consumers recognize your brand.
6
Determine the price of your product and make a budget. Honestly answer yourself the question of how much you can spend each month.
7
Set marketing goals that are amenable toquantitative calculus. For example, to attract 10 new customers every month or generate 2 new ideas every week to promote your product on the market.
Tip 2: How to draw up an advertising plan
Before you start advertising one or another product or service, you need to determine exactly how you will do it. For this purpose, an advertising plan, which describes for whom, when and what activities will take place throughout the campaign.
You will need
- - money;
- - the results of the research of Central Asia;
- - a computer.
Instructions
1
Specify the goals and objectives of the upcoming advertising campaign. The plan should begin with an explanation of why it is necessary to carry out the actions described in it and how this can affect the activities of the organization.
2
Identify your target audience. If you do not know who the advertising is intended for, then you will not be able to achieve the desired result. To advertise "hit the target, you need to limit the number of people who can become potential consumers of your product. Based on the data, you can develop a more effective campaign.
3
Identify the communication channels through whichwill be carried out advertising. The choice of channels is determined by the target audience identified at the previous stage. For example, advertising on television in off-time will be reasonable in the event that you need to attract the attention of schoolchildren and housewives.
4
Determine when and with what frequency should your advertising message go and display it in plane. As a rule, its frequency should not be lower than 3. Otherwise, the funds will be wasted.
5
Make matrices of goals and channels, as well as audiences and channels. Comparing the received data, it is possible to demonstrate clearly the rationality of the choice of the technologies proposed by you.
6
Make up plan placements. It can be represented in the form of a table, the columns of which mean time periods, and the lines - channels and means of communication. This plan demonstrates at what time and where the advertising message will go. It plays an important role, especially in cases where it is necessary to choose between several media-planam.
7
Calculate the budget of the most successful media-plana. Typically, an advertising campaign is allocated a limited amount, beyond which you can not go. Therefore, before calculating the budget, you need to answer the question of how much the company is ready to spend in order to achieve this or that result.
