Tip 1: Why customers are leaving
Tip 1: Why customers are leaving
It's sad to watch yesterday's customers walk past a store or office, not wanting to even look. If you do not analyze the reasons for what is happening, the business will lose profit, or even go to the bottom.
1. No customer base A good customer base is the foundation of a successful business. A company that collects contacts of customers gets an advantage in the market, because it periodically reminds customers about themselves. Actions of competitorsOther firms can offer the same goods, but improve the selling process. To do this, they introduce the opportunity to order goods by phone, via the Internet; with delivery to the house or office, etc.3. Product aging The life cycle of the product includes four stages: market entry, growth, maturity and decline. When the goods pass through the last stage, the activity of buyers sharply decreases, regardless of the actions of competitors. Unsuccessful location of the storeFor customers who value time, the location of the store is crucial. Gradually such customers find other opportunities to acquire the necessarythe goods. The rudeness of the sellers Unfortunately, the inability to communicate with customers is not that rare. Customers feel humiliated and do not want to re-enter the store. Insufficient qualification of sellers The buyer does not have to know everything about the product, the ways of its connection, etc. If sellers can not be good consultants, the next purchase will take place elsewhere. There are no necessary ways of paymentTo not withdraw money from a plastic card, customers prefer not to go to shops where you canbe settled only in cash. A large selection of substitute products. Substitute goods attract buyers' attention with low prices and new qualities. Substitutes of the car - motorcycles, bicycles, taxi services. Other causesThe market is changing rapidly, new technologies of production and promotion of products are emerging, and with them - new reasons for leaving customers. The situation can be clarified by interviewing former customers whose contacts have been preserved in the client base. In order not to lose customers, it is necessary to actively support feedback in order to respond in time to changes in needs, tastes and moods.
Tip 2: Why does kodak leave the digital camera market?
Eastman Kodak Company - world famousAmerican company, until recently engaged in the production of photographic equipment and appeared in the XIX century. Two years ago, she was forced to leave the digital camera market. However, the death of the giant can not be said.
Creators of the digital camera underestimated their brainchild
In the fall of 2012, one of the largestmanufacturers of photographic equipment, the legend of the XX century, the company Eastman Kodak made a loud statement about its departure from the digital camera market. It also stopped the production of video cameras and digital displays. The reason turned out to be very prosaic - bankruptcy. The last profitable year of the company was 2007 - after a rapid decline began. During 2011, the company lost 88 percent of its capitalization, which led to massive reductions - 3,500 employees were dismissed, that is 23 percent of the staff. Managers of the company rushed to make plans for business restructuring.To reorganize the business Kodak received a loan from the company Citigroup in the amount of $ 950 million.As a result, Kodak decided to leave the technique andfocus on photo printing and the production of inkjet printers. According to the management, such a difficult decision should help save about $ 100 million per year. The president of the company Pradil Jotvani claims that it was based on a thorough analysis of industry trends. The tragedy of the situation is that, created back in 1880, Kodak turned into a giant of the photo industry for a century. In the late 70's, it occupied 90 percent of the film market and 85 percent of the camera market in the US. Moreover, it was in her laboratories that the first digital camera was born. However, the short-sighted management of the company did not see any prospect in the "figure" and continued to deal with aging analog technologies. Only in the late 90's Kodak engaged in the digital segment, but it was too late.
Revival of the brand
In September 2013 the company announcedreturn to the New York stock - the new owners of Kodak now focus on retail customers and are focused on the business segment of the image printing market. Trades resumed on November 1 of the same year under the ticker KODK.Despite the fact that it was Kodak who created the digital photo, she was late with her commercialization for about five years and could not stand competitionNow the company is developing andproduction of packages, complex typographic machines, and printing of electronic components. All these areas are actively developing, and Kodak expects to have time to take its niche this time. The financial position of the company is stable, and the volume of debts is only 695 million dollars - by today's standards, a little.
Tip 3: Why Money Did not Come
The number of services and financial transactions that can be paid only through bank and electronic transfers is growing every year. But the banking system is far from perfect, and the translated money often "hang" in the electronic space.
In the offices of various banks, you can often hear: "I did not come money". And in each specific situation, the solution to the problem will be individual. To fix the situation and return the money, it is necessary to understand why the transfer was not received on the account. The payment can simply be delayed at the bank that carried out the transfer. The most common reasons for the delay are large-scale repairs carried out in the bank's operating system, planned maintenance of servers. In this case, the payment will just come later, you do not need to do anything. Among the possible reasons for the absence of sent money in the account of the addressee is the mistake made when entering data. The mistake can be made both by the person who made the payment, and by the cashier-operator. If the error was committed by the client (for example, sent money to someone else's account), then the bank's management will not be able tohim to help, tk. does not have the right to revoke payments already received on the account. And the return of funds will fully fall on the shoulders of the payer, who himself must contact the transferee and, after explaining the situation, apply for a refund. Therefore, experts advise, in order to avoid misunderstanding, to carefully check all the data not only before sending money, but also after receiving the receipt. If the data in the payment receipt does not coincide with the customer's real data, the cashier and his management will be responsible for the error. In this case, the bank's staff will have to take a number of measures to return money or re-send. The situation is more complicated with the errors that ATMs allow. If, due to a malfunction in the system, payment goes to an account of an outside party or is lost, the bank employees persistently insist that it is the customer who made the mistake when typing the requisites, which means that he must bear responsibility for this. And if the check with the data has not been preserved, then it is almost impossible to prove its case.
Tip 4: Why Many Major Tour Operators of the Russian Federation Can Stop Working
For employees of travel agencies summer -the hottest time. It is at this time of year that many vacationers buy permits for Russian and foreign resorts. But more recently, information has spread that Russian tour operators, even the largest, may soon have difficulties in their work. And, as if the case can reach the refusal to fulfill obligations to customers who have already bought permits for the second half of the summer and autumn.
In the spring of this year, the Federal Law "On Fundamentals oftourism activities "have been amended. In accordance with them, all Russian travel companies that have an annual turnover of more than 250 million rubles, must submit to Rosturizm documents on increasing financial guarantees to their customers. Legislators explained the need for such amendments by the fact that on several occasions there have been cases when Russians vacationing abroad found themselves in a difficult situation because of mutual financial claims of their tour operator and host. For example, the tour operator for some reason did not list the host the right amount of money, and Russian tourists because of this refused to settle in hotels or issue them until the debt is repaid. That is, to put it simply, people who paid for services in advance and in full, turned out to be extreme in a conflict situation, which Russian diplomats had to resolve. To minimize the possibility of such situations from tour operators required additional financial guarantees for their reliability. According to the adopted amendments, these guarantees were to be provided to Rosturizm before July 4. The tour operator, who does not provide them, faces an exception from the Unified Register. However, so far only 13 tour operators out of 43 have done it. This is explained by various reasons, including the fact that many insurance companies either leave the tourism market because of increased risks, or tighten insurance conditions. Therefore, the Russians, who have already bought tickets, quite reasonably got agitated: will their money be lost? Most likely, such fears are unfounded. Hardly the leaders of Rosturizm, and also the largest tour operators and insurance companies will allow the collapse of the tourism services market. As the responsible employees of Rosturizm assure, active work is being done to resolve the created legal conflict, and there is a good chance that the overwhelming majority of tour operators will be able to present these guarantees in the near future. In addition, all the Russians who bought vouchers valid until May 31, 2013, even in the event of termination of the company, will be able to get back its cost.
