LovesTheTeam.com

You will need

• - advertising company
• - price tools

Instructions

1

Start by determining the reason for absence demandbut on product or service. To do this, you need to conduct an analysis of the target market for this product. There are three main reasons for the decline demanda. The first is the oversaturation of the target market by this type productbut or services. The second reason assumes low awareness of potential buyers about this producte or service. That is, buyers simply do not know about the existence of this productbut also about the ways of acquiring it. And the third reason may be the low interest of consumers in this group productor services. After determining the exact cause of absence demandbut the easiest way to develop a strategy to solve it.

2

Develop an improvement strategy demandbut depending on the reason for his absence. If the reason was the lack of information, then it is necessary to conduct an extensive advertising campaign, using various media: newspapers, radio, television, billboards and mailing. In case of oversaturation of the market by this type producta, it is possible to conduct its rebranding, with the introduction of innovative elements, or, with the help of an advertising company, expand the supply of information about this producte. In the case of low interest of buyers in this form producta, the method of convincing consumers is used, that all the same this product they need it. To do this, it is necessary to overcome and break all negative stereotypes that set buyers against this product. In extreme cases, it is possible to admit a slight price reduction productbut, in order to interest a particular group of consumers.

3

Support the existing level demandbut on products or services, after they have improved it thanks to the implemented strategy. To do this, apply price tools, such as: seasonal discounts, discount cards, rademandSamples of samples productbut, competitions or prizes.

You will need

• - business plan;
• - registration and authorization documents;
• - premise;
• - suppliers;
• - employees;
• - advertising.

Instructions

1

To become a network owner shops, first of all it is necessary to choose that goods,which you will sell. When you are approximately defined with the assortment, make a business plan for the future organization. In principle, you can calculate the costs and revenues for only one store, the data for all the others will be approximately the same.

2

Register your company in the tax inspection. It is best to open a limited liability company, but individual entrepreneurs are also not prohibited from opening retail chains. Depending on the type of products sold, you may need different permits.

3

If funds for the opening of several shops you do not have enough, then try to start with organizing the work of the outlet in the place of your residence. Pick up the room, make repairs there, install the commercial equipment.

4

When concluding contracts with suppliers, immediately inform them about your plans and discuss the possibility of giving you discounts when purchasing volumes increase.

5

Pick up employees. To the future net functioned effectively, you will not needonly the employees of the trading hall, but also the manager for each store. To provide legal, accounting, cleaning and other services, you can turn to specialized firms for help, so as not to waste your efforts in vain.

6

Next, take care of advertising. It can be ads in local media, posters, flyers, banners. It's good that the opening of the store is expected, loud, memorable. Particular attention should be given to choosing the name of the network shops and the development of corporate identity. If you do not have enough of your own resources, then it can be entrusted to the branding company.

7

When the first store opened and started a successfulactivity, you can start organizing the next. Only now it will be easier for you to get borrowed funds for a business plan or on the security of the first store.

Instructions

1

At the first stage, you need to purchase or rent several premises for shops. Combine them into a computer netso that each purchasing department can see what was sold, the sales volumes and the availability of goods in the warehouse. Your trading net - not only points united by one brand, they should have a single assortment, price policy and the possibility of supplying products from the central office.

2

Find the room and place in it a singlecentralized warehouse, accounting and a unified marketing and advertising department. Conduct a good advertising campaign, using for this purpose the saved funds that will appear at you due to large purchase discounts that can make up to 50% of costs. Print advertising booklets with the addresses of the rest shops network. Buyers who came to you by accident, who liked the quality of goods and services, should know where you can buy your products.

3

Another source of savings can be the organization of self-service on your network shops. Only this will allow you to reduce staffthe number and save up to 30-40% on staff salaries. Carry out market research taking into account the mentality and behavior patterns of those customers who are your target audience.

4

Implement a unified financial strategy. All the trading companies of your network will not only have general management and concentrated financial resources, but also unified training of personnel. The managers of each outlet can have the opportunity to recruit and fire the rank and file of employees, but general management should be assigned to key positions of employees.

5

Use not only the experience that you canadopt from textbooks. Learn the literature on merchandising, marketing, financial reporting, advertising technologies. See the experience of other networks shops, find information about this kind of activity on the Internet, visit specialized seminars.

Instructions

1

Priority is given to those customers,who previously made a purchase from you. Never lose sight of regular customers. If a person once used your personal services or services of your store and was satisfied with the service, he will not only buy from you further, but can become a source of new customers.

2

To those who address you for the first time,all-round support. It is difficult for a newcomer to make the right choice. Therefore, it is from your initiative and benevolent attitude towards the buyer that it will depend on the outcome of his visit to the sales network or to the firm that you represent.

3

Give the buyer a complete and exhaustiveinformation on the object of the proposed purchase. Try to speak the customer's language and not overload it with professional or technical terms. After your explanations, the buyer should learn the main thing - how much one or another thing can satisfy his needs.

4

Be truthful, do not withhold information aboutthe real quality of the product and do not exaggerate its merits. If it subsequently turns out that your words contained distorted information about the subject of the purchase, the buyer will necessarily have an unpleasant sludge and mistrust towards you.

5

Never impose a specificproduct. Give him the right to choose and information to think about. It is best if the customer himself determines the purchase, based on their tastes and preferences. If you become too persistent in offering goods, the buyer can respond with a polite refusal, turn around and go to your competitors.

6

When dealing with the buyer, please refrain fromnegative statements about competitors working with the same product. This not only runs counter to professional ethics, but also creates an unpleasant impression on the client about your personality. It often happens that a few approving words against a competing firm increase trust to you.

7

If the purchase did not take place, do not despair. Try to create a good impression on the client about your trading company. Express willingness to help him if he eventually decides to contact you again. Courtesy, goodwill and attention to the needs of a potential buyer will always be appreciated by them.

You will need

• - a computer
• - Internet connection

Instructions

1

Identify your target group and suppliers. The key point after determining the target group is to identify its needs. This is necessary both in order to properly build the commodity-price policy, and so that in case of what it was possible to organize the trade of any product that does not originally enter your offer.

2

Find the cheapest and optimalsupplier. Optimality needs to be analyzed based on the price for which it is willing to release the goods, the costs of delivery / logistics and the quality that it offers. Undoubtedly it's better to slightly overpay for quality, than, having bargained out, to deal with crowds of disgruntled buyers.

3

It is not necessary at first steps to opentrading platform. You can create a website or take advantage of the social networking features. In this case, you send the goods after it has arrived to you, the buyer also pays for the shipment. In this case, you can even work on a 100% prepayment and do not use your capital at all.

You will need

• Wi-fi adapter, built-in or external

Instructions

1

Open the "Control Panel".

2

Choose "Network and Sharing Center".

3

On the left side of the list, select "Manage wireless networks.

4

In the opened window click on "Add".

5

Then choose "Create computer-to-computer network".

6

We read the instruction and quietly click on "Next".

7

Fill in the network name, password, and choose the type of security (better leave it by default). Again, "Next."

8

We are waiting for the network setup. The network is ready to use. If you did everything right, a new network will appear in this window.

9

Now other devices with wi-fi on board can connect to this point. It remains only to configure access and all the charms of wi-fi will be available for devices on your network.