LovesTheTeam.com

You will need

• - sales report
• - phone for contact with suppliers
• - training of sellers
• - pr-campaign
• - media plan

Instructions

1

Analyze sales reports for the latest3-4 months. For sure there will be positions that hang "dead weight". If they are in your implementation - agree with the supplier on the return or replacement of similar models, but which you were quickly implemented. As a rule, suppliers willingly go to a dialogue with shops, because Are interested in partnerships. If the goods that are frozen are the property of the store, that is, they were purchased with payment in fact or with a deferred payment, but the terms have already passed and the money has been paid for it, the time to develop the shares for its speedy sale. The good turnover - the store's products must be completely updated In three months. This is especially true for small convenience stores, which are mostly visited by regular customers. Exceptions are shops selling large-sized goods of high cost. For them, this period is approximately six months.

2

Revise the service. Conduct sales training with sellers - is it possible in your store there is no increase in sales for the reason that sellers do not know how to sell? As a "good man" is not a profession, a friendly employee behind the counter is not yet a salesman. Perhaps the store employees would be happy to increase the average check, but do not know how. Please, announce a successful business coach who will help sellers master sales skills. He will conduct them through the training system, which the coaches call "ZUN" (Knowledge - Skills - Skills). In other words, the business coach will tell you how to sell; Will show how; will practice sales practices, which is necessary to increase revenue in the store.

3

Develop an advertising or pr-campaign. To attract more customers to the store, there are two ways. The way to place advertising (including image - in glossy magazines, TV, radio broadcasts, etc.) should be chosen for stores selling expensive, unique or large-sized goods purchased by consumers is planned. In such shops can go and across the city. For the advertising campaign it is necessary to compose a competent media plan, as well as to develop mechanisms for checking the return of the invested funds. Step-by-step access shops, incl. grocery stores that are designed primarily for an audience living or working in close proximity can be recommended pr. It is best in such cases to increase sales in stores developing loyalty programs. Tie the buyer to the point of sale, this can be done by issuing discount cards such as "Third purchase for the week - a 20% discount", etc. In stores designed for young people, they increase the revenue of the loyalty program of the format "Bring two friends - you will get a discount from their purchases at 15%." Food stores can recommend selling 5-6 high-demand goods without a trade surcharge. Then the rumor about the fact that in this store certain products are cheaper than in the rest, will quickly be scattered around the surrounding yards. And to increase sales these stores will be at the expense of additional purchases, because not only for 5-6 names buyers go to the store.

Parameters that determine the volume of sales

The sales volume depends on several parameters,to increase sales of the company must be integrated by affecting one or more parameters. The sales volume is calculated using the following formula: OP = PC * KK * MF * KP, where PK - number of potential customers; KK - conversion rate; MF - average check; .Potential customers are customers who have shown interest in the goods and services of the company. The conversion rate shows how many customers from the number of potential customers made a purchase. The average check is the average amount of money that an average customer of a company normally spends.

Increase customer flow

Increase the number of potential customerscan be due to the use of various communication channels: outdoor advertising, the media, the Internet, cold calls. The company should use several channels to attract customers. The effectiveness of cold calls largely depends on the skill level of managers, so when using the active sales method, you need to strictly monitor the work of sales staff. If the majority of potential customers are involved through advertising, then it is necessary to optimize the approach to the preparation and conduct of advertising campaigns. To do this, you need to analyze all the channels of promotion, identify the most successful and focus on them. To potential customers could differentiate the company among hundreds of similar, it is necessary to create a bright unique trade proposal that emphasizes the difference between the company's goods and the products of competitors.

Increase Conversion Rate

It is not enough simply to attract the client's attention,you must push it to sell. The conversion rate is greatly influenced by sales skills of the company's staff. Make cold calls should only be prepared managers. To increase the effectiveness of their work, you can provide a system of motivation and bonuses. Formation of a permanent client base will also increase customer loyalty and raise the conversion rate. Often, shops offer their clients to fill out a form for a small bonus (discount card or gift). So the client base is formed, with which it will be convenient to work in the future.

Increase the average check and the number of purchases of one customer

To increase the average check,attract customers with cheap goods, but always try to sell it is expensive. In the process of selling, you need to switch the customer's attention to an expensive product and justify its benefits. You need to set up additional sales and offer any related products with an additional discount or some bonuses to any purchase. To increase the average check, you can also develop additional special offers, when you buy a certain amount of the client receives a gift. Having developed a system of discounts for regular customers, you can effectively increase repeat sales. In this case, the client will have an incentive to return, because re-purchase will always be more profitable for him than the first one.

You will need

• Exclusively personal qualities: benevolence, charm, sense of tact, listening skills, unobtrusiveness, competence in the sphere of services / goods that you sell.

Instructions

1

Study thoroughly the goods that you are about tosell. Country of origin, company (its place on the market, history), materials used in the production of goods, its operation, expiration dates - you must be able to answer any question of the buyer about the product.

2

Tell the truth. If you know that the goods are in some way imperfect do not hide it from the buyer - so you will avoid many unpleasant situations. And then, when you honestly talk about the shortcomings of cheap goods, you have a chance to offer the buyer branded (and therefore more expensive) things, and this is beneficial primarily to you. In addition, any buyer will sooner appreciate a clear, competent evaluation of the product than your obvious desire to divorce it for any purchase.

3

Always offer to any purchase relatedgoods. For example, if you are selling men's clothing, offer shoes or a shirt or tie to an acquired costume. Thus, you raise your sales, increase the profit to the store and most importantly - help the buyer to more accurately identify his needs and go home with everything necessary.

You will need

• - shoe polish;
• - shoe aerosol;
• - emulsion.

Instructions

1

If you need to tidy up suede orvelor shoes, buy a special spray or emulsion. You can use both colorless and colored remedy. For simple cleaning and protection against dampness, colorless compounds are used. If you want to disguise scuffs and update the color, then take a colored spray. Use a special brush, as suede (velor) shoes are easy to damage.

2

For leather Shoes purchase a shoe cream that containsNutrients, such as mink oil. Such a tool will protect boots from frost and cold wind. With high humidity, it is better to apply footwear with cream with wax. This will protect against getting wet, but will make boots or boots matte. For those who are on the street in rainy weather, water-repellent aerosols are developed, creating a special protective film.

3

To properly take care of shoes fromArtificial materials, choose water-repellent aerosols. Artificial leather and suede are very moody, so be sure to read the memo for the care of the purchased product.

Instructions

1

Try not to slouch. Keep your back straight, take your shoulders back. Beautiful posture is not only able to add growth, but also attracts the attention of men. Control yourself, for example, train at home in beautiful walking with the help of a book placed on your head.

2

Carefully select the color scheme of clothes. Ornament, located on the fabric horizontally, will further emphasize your miniature. The same effect will create a large print, for example, flowers or peas. Elongate the shape will help vertical or diagonally located strips and patterns. A good choice would be a one-color dress, especially a brown, burgundy or gray hue, but not black.

3

The style of clothing is also of no small importance. Baggy, three-dimensional models are not your hobby. Buy tight fit dresses and blouses. A skirt with an overstated waist will visually extend the legs. Pay attention to sweaters and blouses with a V-neck, and the optimal sleeve length for you is ¾. Classic trousers, straight or with an arrow, should lightly cover the top of the shoes. Choose clothes from light, thin or flowing fabrics to create a feeling of airiness, rather than squat and massive.

4

In the store pass by stands with shoes withoutHeel. Your allies should be models on the heel, wedge or platform. However, remember that they should not be too massive, otherwise you will seem lower than there is. To make the legs slimmer and longer, get shoes in flesh-colored. Stylists recommend also to choose tights in the tone of shoes.

5

Visually add growthIn a couple of centimeters you can use your hair andAccessories. Leave large bags in the store, no matter how fashionable they are. Better take a good look at the pretty reticule on the strap or clutch. Decoration choose an elongated shape. A short haircut will make your image more flying and airy, but if you do not want to part with your hair, put them in a beautiful high hairstyle that opens the neck. Do not use wide straps, you better pay attention to narrow models that match color with clothing.

You will need

• - premises with an area of ​​25 square meters;
• - a set of equipment (new or second-hand);
• - initial supply of consumables;
• - a minimum of two masters and a receptionist in staff;
• - Internet site and other accessible means of advertising.

Instructions

1

Rent a space of 25 squaremeters with the ability to connect to a reliable electrical network, which can withstand sufficiently large loads. The equipment that professional "shoemakers" use, consumes quite a lot of electricity, and interruptions with electricity supply will immediately stop the work of any shoe shop. Note also that in middle-class and higher-class establishments, the work area must be separated from the shoe-delivery zone, the leased premises will need to be appropriately refitted.

2

Find as many offers as possible related topurchase of second-hand equipment for shoe repair. The optimal option is a set of used foreign-made machines, since the old domestic equipment is not reliable, and the line of the new import will cost the beginning entrepreneur too expensive. In addition to equipment, you will immediately need a large supply of consumables, which will then be constantly replenished and grow.

3

Pick up two or three masters who have a goodreputation and obviously winning with such a form of work that you can offer them. The self-employed master often has to spend the majority of his income on electricity and purchasing consumables, so if you give him a fairly high percentage of each order, there is a chance to interest the "shoemaker" and get him to work. You will also need an employee who will accept and issue orders - he needs to pay a fixed monthly salary.

4

Develop a strategy for promoting a new shoeworkshop, finding the most effective channels for the distribution of advertising information. To attract customers help leaflets that need to be distributed in nearby areas, the possibility of repairing expensive shoes can also be inquired through the Internet, so it will be advisable to spend money on creating and promoting your own website-business card. Finally, a bright memorable sign that is noticeable from afar and attracts the attention of all passers-by will serve well.