Tip 1: How to Increase Sales
Tip 1: How to Increase Sales
If you want to increase the volume sales, start by analyzing the work done forprevious years. Get as much information as possible, it will help you draw up a development plan for the next reporting periods. And then start working as a sales department, because the final result will depend on it.
You will need
- - information on the work of the sales department for previous years;
- - computer with Internet access;
- - flyers or coupons;
- - site.
Instructions
1
Appreciate the work of the sales department. You should consider all the indicators to find out which ones can be improved. Do not rush to recruit a large sales department. Let it is better in the staff there are several people who will perform their work perfectly.
2
Evaluate the work of staff. Listen to their telephone conversations, spend a few meetings together with each employee. You must learn all the weak and strong points of all subordinates. If a person showed a very bad result, then he will have to be fired or sent for training. It is not necessary to keep staff units that do not cope with the duties assigned to them. Each employee should know the tasks assigned to him and, of course, timely and qualitatively carry out them.
3
Carry out trainings with all employees. The technique of sales is regularly improved. Do not forget to learn the latest news in this area, then to pass on the knowledge to the staff. The more the employee will know about the work, the better will be his performance.
4
Identify the target audience. If at the moment managers do not work with those segments of the population, explain to them what they are doing wrong. Each transaction should bring a maximum of income. Do not conclude one hundred contracts on one ruble, when you can conclude one, but in millions.
5
Work with customers who have already purchasedyou have a product or contract. Try to make them permanent. To do this, you can resort to small tricks. Regularly get in touch with him, congratulate you on holidays, make small discounts or warn in advance about upcoming promotions. It is much easier and more profitable to keep a client than to look for a new one.
6
Provide your products or services for free as a sample. When customers appreciate the quality, they will become your regular customers. Do not skimp on the shares, in the end they will pay off very quickly.
7
Regularly hold promotions. They can be made for very little money. For example, print discount coupons and distribute them to houses that are located near your company. If you have a website, do not forget to regularly promote it in the search engine. The computer has become an integral part of life. A lot of people are used to getting information from the Internet, so a beautiful and interesting site can promote your product more effectively than advertising on television.
Tip 2: How to increase circulation
With the desire or the need to increase the circulationany periodical print is faced. There are many reasons: from promotion to aspiration to cover a large territory. You can do this even without additional investment.
Instructions
1
Carry out research through feedback fromreaders. Purpose: to find out the target and age audience. So you can make the publication more specialized. The less "excess" will be in your newspaper or magazine, the more willingly it will be acquired by those who really need information. This will increase the level of sales, which will attract additional funds.
2
Reduce retail and subscription price. It will also attract more readers, which means that it's a profit. Especially if this happens with an increase in the quality of the articles.
3
Pick a team of professionals. Their articles should be in demand, and names should become a sign of quality and cause trust. The information they give out must be up-to-date. Remember that your edition will have to compete with the Internet. Add something that the Internet can not provide, for example, thematic crossword puzzles that you can solve right in the newspaper.
4
Reduce the number of bands. To do this, you need to reduce either the quantity or volume of materials. This will make the articles more informative, without unnecessary "water". Every reader wants only the information they need.
5
Reduce the format of the newspaper. It is more convenient to hold a small format and read it. In addition, it will cut costs.
6
Reduce the price for advertising. This will attract more advertisers, which can also increase revenue.
7
Use cheaper paper. Most readers will not notice the difference, and you will save money.
8
Find a cheaper printing house. Fortunately, now their choice is huge.
9
Use monochrome printing. Reducing the number of colors will significantly reduce your costs.
10
For saved money, you can print an additional number of copies. Moreover, with increasing their number, the cost of each number is reduced.
Tip 3: How to make money on discounts
When the goods are sold at a discount, the store decidesseveral tasks at once: sells stale goods, freeing up space for a new one and at the same time earning. Yes, and the buyer, despite all the tricks of sellers, with a competent approach can significantly save and stay in the black.
Instructions
1
If you are a shop owner, discounts ona certain product will help you to sell seasonal or stale things faster. Usually the season of discounts starts in January-February and July-August. These are traditional big sales. Discounts raise the volume of sales and allow you to get rid of collections and things that in the next season will be irrelevant, and the store will return the money spent.
2
If you do not want to make very large discounts,or simply the original price of the goods does not allow a lot to throw off, then you can go for the trick. To do this, redo price tags. Increase the old price by a certain percentage and make a discount with a new price. As a result, you will get that the new discount price is equal to the old one without a discount.
3
Goods that are sold very poorly or from themyou need to get rid of, you can sell on the stock. Let's say three sweaters for the price of two. Or make a set: coffee plus a box of chocolates at a discount. Or spend such an action: when buying an electric kettle - a cup as a gift. The main thing is that the gift should be purely symbolic, and the price of the main commodity does not differ from the average market price.
4
With this approach, sellers save on discounts you can and the buyer. Firstly, if you are waiting for discounts, write down the price for the goods you like in advance. When the sales season begins, compare the price before and after. It happens that there is really no discount or it amounts to several tens of rubles.
5
Do not give in to advertising tricks like:"Liquidation of the store" and "Discounts of 70%". After such "liquidation" the store continues to work not one year. And discounts of more than 30-40% of sellers do simply not profitable.
6
Sometimes large retail chains conduct an action,selling certain types of goods at a special price. Do not be lazy to find out how much this product actually costs in other stores. If the price is really much different to a lesser degree, then this product can be bought to resell later. In this way, owners of small shops do not shun.
7
If you are an individual, resell such goodsyou can after the end of the action on the sites of sales of things. The price should be set below the market price, but you must put your own income in it. A surge of such sales can be observed after large-scale sales or shares of large foreign trade networks.
