LovesTheTeam.com

You will need

• The desire to improve, sociability, calculating;
• Prepared personnel, indisputable reputation of the firm, high-quality advertising and logistics department.
• Investments and good marketers.

Instructions

1

Very much in sales depends on the person,selling goods, service. So, the emphasis will be on staff. Teach the staff to sell their product. An endless number of trainings, however, is not an option. First of all, you will learn the effectiveness of this or that training. Teach your employees to offer the product in such a way that they can emphasize the advantages of buying in bulk. Any minus could turn into a plus. Professionalism of employees is the key to successful business development.

2

Teaching staff to sell in bulk is important, butone-time purchases of a large batch will not allow to establish an uninterrupted business. To increase the volume of major sales should establish business relations with wholesale customers. Thoughtful and interesting advertising is one of the ways to attract large customers.

3

Conclusion of contractual obligations with suchclients means not only mutually beneficial cooperation in terms of price-earnings, but also in the price-quality ratio. Look for better products at more affordable prices. The optimal price-quality ratio gives an undoubted advantage, and is a more attractive offer. Always monitor the quality of the goods provided, be a diligent supplier. Your reputation will work better than any advertising.

4

Availability of its logistics allows you to optimizetheir expenses, ensure uninterrupted supply of the product to the customer. If you do not have your own transport hub, organize it. Of course, the creation of such a department requires serious investments, but the payback for such a project is high.

5

Consider expanding the lineoffered products. Here, the assortment, the size range, and the accompanying goods can be increased. Expanding the offer, you will free the wholesale buyer from the need in the search for other suppliers.

6

A very important role in increasing any salesplays a good marketing department. The work of these specialists is to study the market, find new opportunities and optimize all processes. Find good marketers, and your business will thrive.

Instructions

1

Visit other children's shops clothes in your area to see how things are goingyour competitors. Compare the range, advertising, service level. Select for yourself "leaders" and think what attracts to them such a large number of customers. Try to apply their methods in your business.

2

Work on the assortment of your store. Sales of children's clothes often are small due to incorrectselected assortment. Often shops buy clothes from suppliers haphazardly - both expensive and cheap, for babies and schoolchildren. It seems that this way you can attract more customers and, accordingly, sell more. In fact, everything is different: your store does not have a circle of regular customers (for example, wealthy parents of preschool children), buyers come to you by accident and do not return. Thus, sales are not growing. Decide what is most profitable to sell in the area where your store is located, and make an emphasis on this.

3

Think about how customers will find out about your store. Does he have a website with a catalog of products, do you advertise on the Internet or is there a sign? If there is no clear advertising campaign, then think about creating it. This can either be entrusted to an advertising specialist (freelancer or company), and done independently, taking advantage of the experience of competitors. The most simple and inexpensive way to promote your store and, thus, increase sales will be its advertising through "parent" forums and communities. Also, distribution of leaflets at the metro and children's institutions can become effective.

4

Try to "play" on children's moods. Despite the fact that almost always the deciding word about the purchase of a thing stays with the parents, and not with the child, children can in some cases raise your sales. Select in your store room for the game room and enter the range of toys. Thus, children will be addicted to the game and give their parents a leisurely choice of their clothes, and then they will also ask to buy a toy that they just held in their hands.

5

Do not forget about various promotions, discounts, distribution of accumulative cards. It can for a long time "tie" customers to your store, especially if the children's store clothes in your area is not alone and if in others such things are not spoiled.

Instructions

1

Print more business cards. This is an inexpensive, but quite informative option. But keep in mind that the performance should be of good quality and with taste. Indicate in them contact numbers, address and name store. Think of an advertising slogan that alsotype in the business card under the name. Spread business cards among your acquaintances, ask not competing shops to give cards to your customers.

2

Make leaflets or, as they are otherwise called,flyer. They can be distributed in crowded places. Statistics show that the approximate expenditure will be 150-200 flyers per hour. The leaflet should contain a brief information about the store, the reasons for visiting your store, address, phone numbers and directions. Offer the bearer of the flyer a discount of five or ten percent on any product. If the store is in a residential area, then lay out the leaflets in the entrances.

3

Order inscriptions on the asphalt. Any advertising agency offers this service. Firstly, it is inexpensive, and secondly, it is quite effective. Efficiency is that many people will involuntarily look at your advertising slogan. And from its attractiveness will depend on the influx of visitors.

4

Create a website-business card on the Internet. You can start with free and budget common platforms. But if you have a store with products of a price category above the average, then the site must be executed at a fairly good level. Please note that its informative content should be as high as possible. There should contain not only your contact information, but also pictures of the products offered, possible discounts and a description of a particular product. Take care of website promotion in the search engines.

5

Re-decorate the storefront. Everything attracts new things. If you sell clothes, then in the window should be mannequins, dressed in the most beautiful dresses and costumes. Showcase of grocery store decorate with appetizing images of food or beautiful props.

6

Make the store comfortable and pleasant for customers. Put a small sofa to rest, where the husband can wait for his wife. Make a children's corner with a screen for watching cartoons. Think about what you would like to see in your store as a customer.

Instructions

1

As marketers found out, almost half of the success inThe sale of women's clothing depends on the seller. Picking up the store staff, try to make the appearance of the sellers correspond to the goods that you offer. If sellers do not wear a uniform, then the clothes on them should be bought at your store. Youth clothes should be sold to younger women, the classic can be entrusted to solid ladies aged. And without exception, they should look neat and tidy, be neatly combed. And, of course, in the women's clothing store there should not be male sellers.

2

Of great importance is the location of yourshop, its name and showcases. These are the factors that attract those who pass by, but are your potential buyer. The original name, reflecting the specifics of the trade institution, its signboard, which stands out on the facade, a comfortable spacious entrance will attract to you an additional number of interested. Determine in the store room, the point where the view of the buyer who entered it comes into view. Establish there a group of brightly dressed mannequins or make an installation using samples of goods on this site.

3

The art of merchandising - laying out a product, itspresentations on hangers and shelves, will also help you increase sales of women's clothing. Items of the same brand, from one collection, have a number next to them, make out the layouts with the posters, and break the clothes into sets, making it easier for the customers to pick it up.

4

If there are a lot of brands,product brands, colors or kits. Use color spots that draw attention to clothing hung in the hall. Make sure that the hangers with the goods were not hung very tightly and customers could easily take off and view the thing they liked.

5

Pay attention to the fact that in the trading flooralways smelled good, use popular perfumed smells, which will then cause pleasant associations among your customers and stimulate their desire to visit you again. Even a pleasant, quiet, but dynamic music can inspire a woman to buy.

6

An additional incentive for your customerswill be discount discounts, especially funded. Make periodic sales and promotions. The complex of these events will allow you to attract permanent and new customers to your store, steadily increase sales of women's clothing.

1. On a round slice of ham, put fried eggs from one chicken or three quail eggs, decorate with a dill sprig. On a sheet of green lettuce put a cucumber circle, a piece of fried or boiled chicken, decorate with a thin circle of lemon, cut and folded "eight" .3. On a piece of cheese put a slice of smoked fish, draw a strip of mayonnaise and sprinkle finely chopped parsley. On a piece of cheese put a very thinly cut and fan-shaped radish, sprinkle finely chopped dill. On a piece of boiled pork, put an apple slice and a half of plum - fresh or compote. On a lettuce leaf put a circle of quality liver sausage or pâté, and on top - fried mushrooms with onions. On a circle of hard-boiled eggs put a piece of herring, sprinkle with chopped dill. You can think of an infinite number of variants!

Legends about the origin of the Borodino bread

With the legend of the emergence of Borodino breadThey are familiar not only professional bakers, but also many historians, but they can not officially confirm these stories. According to legend, in 1781 a daughter, named Margarita, was born in the rich princely family of Naryshkins. By the time of her maidenhood, it was an advantageous party for many suitors, and the parents decided to give the girl to marry Pavel Lasunsky, a major general who did not like Margarita at all. The newly-created family did not exist for long, love between the spouses did not appear. Later, the girl met with Colonel Alexander Tuchkov, between them broke out love. They swore allegiance to each other and did everything possible to create a family - five years later, lovers could marry. Margarita accompanied her husband in military campaigns, until she gave birth to her son in 1811. She had to stay at home and raise a child. One day she saw a dream that her fate would be solved in Borodino - in a place she had not even heard of. In 1812, the famous Borodino battle took place, during which Tuchkov was killed. Margarita was looking for his body on the battlefield, but she could not find it. The woman decided to build a church on this site - so the Savior Not Made by hand appeared, in which she settled. At the church there was a bakery where baked rye bread with cumin, possessed several valuable qualities - it was not stale, long kept, had a pleasant taste and a beautiful view. His recipe was invented by Margarita herself along with other nuns.

It is said that for a long time this bread was a memorial dish in memory of the Battle of Borodino.

Another version of the appearance of this bread says thathis recipe was created by the famous Russian chemist Borodin. The scientist once went to Italy with his colleagues, where he came up with the idea to bake rye bread. Although historians are skeptical about this legend, as rye does not grow in the south.

Scientists say that the name of the bread is not associated with the name of the chemist, nor with the name of the place of the great battle - perhaps the word "Borodinsky" has one root with the word "fermentation".

The history of modern Borodino bread

A modern recipe for Borodino bread appeared in1933 as a result of developments of the Moscow bakery trust. It was bread from rye flour with the addition of rye malt, molasses and coriander. Nowhere has this name been mentioned, so there is a version that it was then that Borodino bread appeared. Although similar recipes existed at the end of the XIX century - for example, rye bread with cumin.

Instructions

1

The high cost of branded things, of course,is conditioned by their first-class quality of tailoring, as well as the materials / fittings used. Also, the price is influenced by the fact that designers sew different sizes of clothes, trying to serve people with different types of figures, as a result of which the choice of wardrobe in brand collections differs a wide range and variety. In addition, the quality of the seams of designer clothes, which are executed so skillfully that the things can be worn even inside out, are notable - no one will notice anything.

2

Compared with inexpensive clothing that is sewnfrom cheap and low-quality materials, designer things are made exclusively from natural fabrics of the highest quality, which do not lose shape, do not decrease in size after washing, and retain their original appearance for a long time. Due to the composition of natural elements, branded clothing does not cause skin irritation and allergic reactions - unlike the average things created with the use of chemical dyes and other chemicals.

3

Most celebrities and people withhigh incomes, prefer designer clothes, since the eminent brand emphasizes their social status, style and attractiveness. Branded things give self-confidence, increase self-esteem and attract the attention of others to their owner - and it's expensive, so the lion's share of the cost of such clothes is provided by recognizable logos of famous brands.

4

In addition, the high cost of a company wardrobesignificantly saves money - cheap clothes that quickly tears or loses its appearance, often have to be changed, whereas branded things serve their owners for many years, while remaining intact and beautiful. Another plus of such clothes - if it gets bored, it can be sold on appropriate sites for a considerable amount, since people with average income willingly buy designer things that are in good condition.

Instructions

1

Those who come up with "moves" for the best saleproducts, are called merchandisers. This word comes from the English "merchandising" and means a component of the marketing industry that develops methods for selling goods in a store.

2

When placing goods, the principlemerchandising under the name "Focus point". Place the goods in the focus of the buyer's attention - in the center of the storefront with a slight shift to the right. If you are engaged in sales in supermarkets, where the space is large, then shopping areas are better zoned, using the principle of "store in the store."

3

Do not forget about the rule, called "Movementeye". Typical movement of the buyer's eyes also did not remain without attention of merchandisers: first the sight is directed to the upper right corner, then moves zigzag from right to left, and also, from top to bottom. Use this pattern when arranging goods.

4

Use the famous merchandising point"Visual perception". The buyer is ready for a more conscious perception of information in space, which is 30º from the point at which his view is focused. If your goal is to occupy a visual dominant position in the display case, then it is necessary to fill the product with a place that exceeds this 30º.

5

Use the reception "Return hours". The vast majority of buyers are right-handers, therefore, they move around the store counter-clockwise, passing along its outer perimeter. In this way around 90% of consumers walk around the trade hall and only 10% immediately find themselves in the center of the store. Arrange your products in the area of ​​movement of the overwhelming majority of buyers - along the perimeter.

6

Apply the rule, called the "Goldentriangle". Its essence is this: the larger the area between the entrance, the cash register and the most popular product, the much higher the sales volume. The buyer will go to the hall and go for the necessary goods, for example, bread, along the way he will be forced to familiarize himself with other products and, probably, will make more purchases.

Instructions

As the introduction of miniature bread makers for the homemany housewives thought about the quality and variety of baked bread for their family, because the store option is often far from ideal. It facilitates the process of baking homemade bread and the fact that all the necessary ingredients can be purchased today. Although the most traditional products are used for bread: flour, water, yeast and salt, you can try to cook more useful rye bread with malt.

What malt is and why it is needed

Malt is obtained by grinding the germsgrains of cereals. Most often from rye and barley. Barley is used for making beer, and rye - for baking bread. Rye malt is fermented and unfermented. The first is red, and the second is light yellow. In order to get both, the grain languishes in water for 4 to 6 days, after which it is either immediately dried and ground (unfermented), or else heated at a temperature of 50 оС for several days, and then it is also dried and ground. The result is fermented malt dark brown color. It is this dark malt that is present in all traditional recipes for making rye and rye-wheat bread. It gives the bread a natural dark color and a specific flavor. Light malt also finds application in baking. It is used for saccharification of tea leaves, which improves the quality of flour. Malt activates the fermentation process, gives the test the splendor, elasticity and prolongs the shelf life of the finished product. An attractive ruddy crust with a "lively" shine is also a merit of malt. In addition, he has all the nutritional qualities of germinated grain, and, therefore, useful for the human body.

How to use malt for baking bread

Malt is available in the form of syrup and powder. Fermented rye malt is added at the rate of 30-35 grams per 700 grams of flour in the composition of the other ingredients in a dry form. However, it is possible to use another way of its application - preliminary brewing. To do this, the specified amount of malt needs to be poured with boiling water, wait until it cools down to room temperature and then pour the contents into the breadmaker's tank. To bake Borodino bread, amateur, brewed, red fermented malt is used. It also appears in the recipe of wheat varieties: tea, Karelian-Finnish. Light malt is used for cooking Riga bread. In large cities on sale you can find ready-made malt flour. The use of malt at home for baking bread does not require special skills, but not every flour responds to its addition properly. As a result, a very coarse crumb can be obtained by changing the gelatinization of flour with soft gluten. Flour from durum wheat requires an increase in the amount of malt. Usually the recipes attached to the breadmaker indicate the required amount of malt for baking a certain type of bread. On average, the recommended rate varies between 1.5-2% of the volume of flour. Liquid malt concentrate can be taken 1-3%. True, there is a difficulty in acquiring it, since it is a seasonal product (summer). But you can stock up for storage, because the shelf life is 1 year. If the recipe requires the use of a liquid extract, it can be replaced with dry malt, but beforehand, still brew.