Tip 1: How to name a perfume store
Tip 1: How to name a perfume store
Selecting a name for a perfume store -an important part of the work on the organization of business. Bright, beautiful, juicy name attracts looks, encourages to go to the store, and in the future and buy something.
Instructions
1
The name of the perfume store must belight, flying, tasty, attractive, because its main customers are girls and women. It should emphasize the effect that gives a woman a good perfume. For example, such excellent options as "Coquette", "Candy", "Charm", "Chic" and others.
2
When selecting the name of the store, it is not desirabletake a banal and very common. Therefore, try not to choose one of the variants offered above, invent something more original.
3
Not a bad move - a compound name. It can include two words or two parts of words. More parts should be avoided so as not to make the name too complex. You can consider such variants as "noun + adjective" ("Fairy fairy", "Magic wand"), "adjective + adjective" ("Most beautiful"), "adjective + verb" ("Desirable to be"). You can choose other very original solutions.
4
To make the name of the components,it is convenient to use paper and a pen. Write variants of words in different columns and combine them with each other. So you can get such options as "Elitparfume", "Aromamarket" and others.
5
When choosing a name, you can use dictionaries, including foreign ones. Just before anything is chosen from another language, be sure to specify all possible meanings of the word.
6
Choose a name, looking to the future. It should not just be easy to read and pronounce, but also look beautiful on the sign and other promotional products. Think about how in each case the store logo can look like, what kind of domain name you will get.
7
When you prepare a preliminary list of ideas,Invite a group of potential buyers to evaluate them or offer their options. Be sure to give the participants cute gifts from your future store.
Tip 2: How to open a store of cosmetics and perfumes
It is very important for women to look good. Perfumes and cosmetics are just as popular as clothes and food. Therefore, this type of activity attracts many businessmen. Score cosmetics and perfumery can bring quite a high income to its owner, especially if you immediately bet on the expansion in the trading network.
Instructions
1
The first thing to do is to establish links with distributors perfumery and cosmetics. Because they have exclusive sales rights on the territory of Russia, as well as authorize outlets, carry out advertising and marketing activities, and deliver goods.
2
The process of selecting products for the store perfumery and cosmetics easy. This is due to the existence of world leaders such as Guerlain, Lancome, Christian Dior and others. The products of these companies are sold practically in all countries of the world and are everywhere well apart. However, the complexity of working with well-known manufacturers cosmetics and perfumery lies in the fact that they are difficult to obtain. Your store must meet certain requirements, which the supplier makes.
3
The main requirement for the store is itslocation. Prefer a room that is located in the mall or with a separate entrance on the first floor of the building. It is desirable that there is a good traffic intersection nearby. The decision to choose a sales area will need to be taken with distributors.
4
In the shop perfumery and cosmetics there must necessarily be a lot of light. The shelves on which the goods are located are purchased from glass. On the walls it is necessary to place posters with advertising companies of well-known manufacturers. All goods should always be clearly visible and arranged in a strict order so that each place is assigned its own place.
5
Shop sellers cosmetics and perfumery should be excellent professionals. To provide yourself with good employees, conduct training in basic techniques and trainings on specific brands. It is also important to identify the specialization of a person, since not always one worker is able to sell well both cosmetics and perfumes. Very often in the training of personnel involved distributors who organize their seminars on different brands of products.
6
One of the most effective advertising methods for a store perfumery and cosmetics is the placement of posters on street boards. However, consider that this will give a good result only on condition of wide coverage.
7
To attract customers, you can usevarious marketing systems. For example, when buying a product, give gifts or enter a savings system of discounts. But to hold such actions, it is necessary to interest sellers in attracting buyers and increasing turnover. One way to increase the productivity of employees, can be the use of a bonus system when paying wages.
8
Do not dwell on just oneshop, since the perfume and cosmetic market is not yet completely covered. Do not be afraid of difficulties, increase the range, supply new products, expand the coverage area, in the long run, all this will pay off.
Tip 3: How to name a gift shop
The name is an important element of marketing. A catchy title will draw attention to your store, as well as easily deposited in the memory of customers. Name of shop gifts should depend on the concept of the store, be unique and memorable.
Instructions
1
Gifts are different: high-end expensive gifts, original gifts, gifts-jokes, gifts-ideas ... The name of your store gifts must reflect its essence. For example, a solid man who wants to buy a gift souvenir as a gift to a colleague is unlikely to go into a store called "DnyaHA!".
2
Store name gifts depends both on his concept and on hisaudience. It should attract the attention of precisely the category of people whose products are sold in your store. Therefore, it makes sense to think about the names in which style are more suitable, for example, mainly for a female audience with an average income level, and which - for a man with a high level.
3
Before choosing a name for the store gifts It is important to analyze what is calledshops-competitors. The name of your store should be different from them and for the better. To find out which stores are most successful, make a small raid on them. Take 2-3 of the most successful stores and analyze their names. Surely they also played their part. Only after that it is worthwhile to come up with a name for your store gifts.
4
After inventing about 7-10 variations of the name,try to type each of them in search engines. Is there, for example, a store with a similar name in the neighboring city? If there is, it is better to immediately abandon such a name, because your future customers will confuse you.
5
Remaining after the Internet monitoring of the nameYou can invite several representatives of your target audience (any friends or relatives). So you can hear the opinion of your potential client about these or other names. After this stage it will be possible to already precisely define the name that you like and is attractive to customers.
6
If you still find it difficult to choose a name for your store gifts, then contact the specialistdevelopment of names. These people, as a rule, have an advertising and linguistic education. You can find them through job search sites for freelancers or through advertising agencies (the services of agencies, of course, will cost much more than the services of private ones).
Tip 4: How to open a perfume department
Even in times of crisis, women want to looknice and smell nice. Therefore, the sale of perfumes and cosmetics is considered one of the most stable types of business. The main thing is to choose the location of the department, determine the circle of potential buyers and not spare money to train a sales consultant.
Instructions
1
Register your IP - this kind of legal entity is advised to choose business consultants for a small perfume store. Then get registered with the tax inspectorate.
2
Choose the place where your department will be located. Remember that cosmetics and perfumes are often bought impulsively. Therefore, try to be located in the passage of a shopping center or in a store on a busy street. Please note that representatives of large perfume networks are not located nearby.
3
After you have decided on the locationdepartment, enter into a lease with the owner of the sales area. Remember that to conduct your activities will require permission from Rospotrebnadzor and firefighters, so in advance, call representatives of these departments in your outlet. A license for selling perfume is not necessary.
4
Decide on the circle of customers. Experts identify two types of customers - those who buy goods cheaper and lovers of luxury brands. If you own a small trading area, it is better to focus on a certain circle of buyers. The main thing, do not forget to include actively promoted and untwisted brands in the assortment.
5
Always ask for certificates from the suppliers.products. Avoid selling fakes under well-known brands. Buyers can compare them with the original and feel the deception. In that case, you will lose customers.
6
Do not take the money to train the seller or hire a qualified specialist. Buyers prefer to see behind the counter a perfume store shod in this area of man.
7
To attract and retain customers, take care of the discount cards. Also, you can issue gift certificates or cards, which will also attract to your customers department.
Tip 5: How to open a perfume industry
Perfumery products - a product incredibly in demand, the production of perfume brings a huge profit. Is it possible to establish own production of perfumery without significant investment?
