How to create a business journal
How to create a business journal
Today, there are many different periodiceditions. Because of what the modern reader is very picky and fastidious in choosing the source of information. Therefore, you need to find your own, a special approach to it, to be interesting and stay "afloat". Especially if you decided to release a magazine about business.
Instructions
1
Do not create a magazine about everything. Choose one or more lines of business. That which is closer to you. For example, retail, hotels or restaurants, outdoor advertising, etc. Also it is worth paying attention to whether there is already a magazine with the same theme on the publishing market. Can you compete with him?
2
Then decide with the audience - who willread your magazine? It is also best here to target a narrow group of specialists. For example, owners of "home" format outlets, managers and managers of hotels and restaurants, sales managers of advertising agencies, etc.
3
Further it is necessary to compile a technical description of the journal. Format, volume, circulation, periodicity of output, quality and density of paper, etc.
4
An important detail of the editorial work is creativegroup, with the hands of which your publication will be created. The ideal option is to invite editors and journalists specializing in the subject of your magazine. Look through the local newspapers. Perhaps there you will find articles on the topic of interest to you, contact the authors, offer cooperation.
5
It is not necessary that all employeesthe editors were in the state. For example, if you have planned a monthly issue of a magazine, enough creative team of 3-4 people and external authors will be able to provide you with materials on the necessary topics.
6
Do research among potentialaudience of your magazine. What issues she is interested in, what information she would like to receive, what problems she faces in her work. Based on this research, make a list of topics and headings that you will cover in the journal.
7
In a similar way, monitor regularly. This connection with the reader will make filling the magazine more interesting and useful for your audience.
8
Think about the distribution channels of the publication. And it is better if there are several. For example, organize a subscription to the magazine through the post office and through the editorial office. Launch the sale of the publication through newsagents, periodical departments in large supermarkets or shopping centers.
