LovesTheTeam.com

You will need

• Business plan, marketing plan, assortment list, premises, trade equipment, personnel

Instructions

1

Make a business plan. After marketing research is done, this is the first thing to do. Do not forget to include the investment and financial sections. Among other things, in these sections it is necessary to separately indicate the fixed and variable costs, voice the mark-up, and also indicate the expected profit. If you omit any information, you will not be able to understand whether your business will be refundable.

2

Develop a marketing plan. It is understood as a list of measures aimed at promoting the business, attracting buyers and shares that increase the average check. To score retail trade was cost-effective, the marketing plan must be taken with all responsibility. Ideally, it should contain such sections as advertising and PR.

3

Start choosing a room that will meet the necessary conditions. These may include: the place, the total area, the presence of sub-batches (which is especially important for grocery scores), a sufficient number of electrical capacities, the possibility of arranging the necessary equipment, etc.

4

Get the permission of the supervisory authorities -Rospotrebnadzor and fire inspection. Perhaps the first time this will not work. In such a case, take note of and eliminate all existing shortcomings and call their representatives again. Without the permission of the supervisory authorities, you will not be able to register a cash register and receive an alcohol license (again, if it's a grocery scoref).

5

Hire staff.Depending on the volume of sales, you should have employees in the contact area (sellers, consultants, cashiers), maintenance (loaders, cleaners) and management (manager, commodity manager, administrator). When creating the staff list, provide a schedule of work. Typically, management personnel works 5 days a week with two days off. Exceptions are only commodity experts. They, like all other workers, work in shifts.

6

Obtain the trading and technological equipment, as well as cash registers. The latter must be registered. Provide an automation system - in modern scoreah retail trade without it you can not do.

7

Order the goods.Depending on the specifics of the business, it is better to have not one supplier for each type of product, but at least two. If one of them in the warehouse breaks, your shelves will not be empty.

Instructions

1

The basic rule that you need to set inany supermarket - it's polite sellers and freedom for visitors. Do not clutter the passage of customers to the shelves, customers should be able to quietly examine the product and find out all the information about it. It is important that the sellers look neat, preferably wearing uniforms, so that they can be distinguished from visitors and, if necessary, ask for help. Goods on the shelves should be laid out neatly. Slovenliness is very annoying to customers, they quickly lose confidence in such a store.

2

New buyers will be attracted bydiscount stores for different types of goods. Among the particularly attractive stocks can be not only those that reduce the price of one product, but also those that prepare benefits for buyers only after purchasing 2, 3 or 4 products. Customers are more likely to pay for three products than for one, if a fourth is provided free of charge with these three. It is not difficult to calculate how the value of their purchase will then increase.

3

Every week or every few days, changegoods at a discount, marking it with bright price tags or exhibiting in a prominent place in the store. Just do not place this place directly at the entrance or directly at the cashiers: it is likely that buyers will either not notice such a product, or buy only it and immediately leave the store.

4

Bright banners and pointers will help buyersit is better to navigate in the store, which will also increase the average check of each visitor. When the client does not need to specify where and what lies, where to find what goods and how to go to the cash desk, his trust in the store increases, and the shopping basket is replenished more actively and with great pleasure. On the street, too, should be placed banners indicating the name of the store, popular goods advertised or the shares held in it.

5

Communication of buyers with sellers can becomegood help to increase the trust of visitors to the supermarket. In this case, it should be borne in mind that women communicate most of all in the store, whereas men do not like to seek help. Therefore, men's goods should be provided with as much as possible detailed instructions and pointers on how to find them, and women should be provided with advice from sellers.

6

The longer the customer spends in the store, themore likely that without buying it will not go away. Therefore, modern supermarkets expand their squares, striving not only to provide visitors with the greatest comfort and choice, but also to increase their time in the store.

7

And vice versa, standing in lines is badly affectedon the reputation of the store and the attitude of visitors to it. A couple of times stuck in the queue, the buyer does not want to come to the supermarket at rush hour and will cost less loaded supermarket. Prevent loss of customers, ensuring the smooth operation of all cash desks at the busiest time of the day. The ideal length of the queue is when there are no more than 3 visitors in it.

8

To attract visitors, come up with something thatno your competitors: create a loyalty program by issuing plastic cards for regular customers with large discounts on them, offer product delivery services when purchasing for a certain amount. Create a paid delivery of products for that category of visitors who are uncomfortable to get out of the house, offer baskets to shoppers in the hall, if they forget them at the entrance, let the buyers taste new products. Any original proposal that will allocate your supermarket on the background of the rest will attract customers to it even if they do not use these additional services.