Tip 1: How to come up with a memorable slogan
Tip 1: How to come up with a memorable slogan
A successful slogan forms a positive perceptioncompany or brand among consumers. You just need to pick up effective words, and interest in the products of the advertised company will increase several times. This can be done easily, knowing the basic techniques of creating memorable slogans.
The slogan is the motto of the firm, a short sloganadvertising character, designed to strengthen the brand's position and attract the attention of potential consumers. A successful slogan is of great value in terms of marketing. The brighter and more original the text of the slogan is, the greater the likelihood that it will be remembered by consumers and will provoke interest in the products of the advertised firm. There are certain criteria and techniques for creating effective slogans, which every advertiser and copywriter needs to know. 
The main criteria of the memorable slogan
1. Brevity. For a slogan to be better remembered, it should be extremely short and should not contain "abstruse" phrases. In the minds of the target audience too long slogans are not postponed. A short and capacious phrase will be remembered more quickly and will have a greater effect ("All genius is Holsten"). The slogan should be rhythmic. Even better if he will contain a rhyme (for example, "Your pussy would buy Whiskas", "Rondo. Fresh breath makes it easier to understand"). Such advertising slogans do not cut a rumor and are remembered much better. The slogan should send the consumer to the product. The most successful slogans are those in which the name of the company or brand is mentioned (for example, "There is an idea - there is Ikea"). In this case, the slogan will not lose its relevance and will always be associated with consumers with a certain brand. The slogan should cause positive emotions. This will necessarily affect the attitude of customers to the brand or company. To give the slogan the desired emotional color, use intonation. A good example is the phrase "Sprite. Do not let yourself wither! "And" Do not brake - snikersni! ". 5. The slogan should be unique. It is inadmissible to copy the idea of a slogan from competitors.Techniques for creating successful slogans
To create bright emotional slogansadvertising specialists use the following techniques: 1) Playing words: "Clean is pure Tide", 2) Humor: "Sprite. The image is nothing - everyone's thirst "or" Time with the Fat Man Flies Invisibly! "(Advertisement of the" Fat Man "), 3) The question or appeal to the consumer:" You are not in white? "(Tide fairy effect)," After all, you deserve it "(L'Oréal), 4) Artistic methods: the allocation of sound or rhythm, the use of neologisms, citations, sayings, oppositions, paraphrases, etc. ("MMM, Danon ...", "Good Pepsi Day", "Seven Woes - One Response", "Take Life for the Horns.") 5) Epatage: "Do not Let Us Go -" (AVTOVAZ). By the way, outrageous slogans are a success for many consumers. Recall at least the company Euroset, which used in its slogans profanity. The share of this company for a short time grew by 5%, and all thanks to its scandalous slogans. Overall, writing slogans is not such a complicated process. He just requires creativity and originality from advertisers. If you have these qualities, you can easily create a capacious and memorable slogan, which will enhance the image of the brand you represent.Tip 2: How to come up with a slogan
The fact that everything is brilliant - just heard by many. A.P. Chekhov said that brevity is the sister of talent. Often, success is given to those who understand thoughts more clearly. So how do you come up with simple, understandable and at the same time attractive slogans?
Many write
To come up with one bright and memorablea slogan about a service or a product, you need to write a lot of pages. Few people manage to "come up with" a beautiful and understandable phrase the first time. Lenin, Steve Jobs - creators of simple and understandable speech formulas, wrote texts for hours, keeping all their ideas on paper. It is easiest to record everything that comes to mind. This method of reflection, otherwise known as freeriding, can help you if you dedicate this lesson at least 10 minutes a day. In a few days you will have enough material to create a beautiful slogan.The slogan comes from English to slog, which means "hit hard".
Always be on the alert
A bright thought can come at any moment, and youshould be ready to write it down, even if you are driving in a taxi. Even Albert Einstein said: "A bad pencil is better than any good memory." Vladimir Mayakovsky, who is known not only for his poems, but also for promotional speech, wrote in his article "How to make poetry": For a writer, this notebook is everything. " It's hard to argue with the Soviet classic.Know what write about
Copywriters usually conduct thoroughresearch of the product about which they write. The more you know about the product, service or problem, the more chances you have to create a vibrant slogan. Any very small detail can go into play. So Apple's slogan about the portable player Ipod "A thousand songs in your pocket" was made not for 5 minutes of brainstorming. The apple company has a lot to learn.According to the great advertiser David Ogilvy: "Headings on average read 5 times more often than the main text."
