Tip 1: How to sell clothes in bulk
Tip 1: How to sell clothes in bulk
Business owners always want to receive everythinggreater profit. So manufacturers are focused on increasing sales. In order for sales volumes to be high, it is necessary to have a well-developed sales network, but it is even more profitable to sell goods wholesale.
Instructions
1
In the first place, care must be taken tocompetent advertising. If your company does not yet have its own website, then this problem should be solved. It is best to entrust its development and promotion to a well-established specialists in this market. To do this, provide them with all the necessary information about your products, prices, working conditions with wholesale buyers. It is better if your site is not just information, but will provide an opportunity for consumers to make purchases on the spot.
2
To ensure that your ads cover as much as possibleaudience, it is necessary to give her a lot of time and energy. Therefore it is desirable to hire a competent advertising manager. It is he who will need to determine which tools will attract more wholesalers. Depending on the type of products sold, you can actively use outdoor billboard advertising, placing ads in online directories, specialized media, adverts. It is necessary to have a set of printed products: business cards, booklets, catalogs with complete information about the product being sold.
3
To attract wholesalers, it is necessary to createfavorable conditions. It can be not only discounts, but also special services, additional services (for example, free transportation, posting information about them on your website).
4
To sell more, hire a fewspecialists, making cold calls to your potential customers, sending out commercial offers, negotiating terms of transactions. Also, it is possible to create a network of sales representatives who travel to consumers in each specific region.
5
The original course of increasing wholesale sales -organization of the network from the franchisee. To do this, you only need to sell the franchise for a reasonable fee, help the buyers organize the business, provide them with special conditions. In addition, you can give them your goods for sale.
Tip 2: How to sell a sales representative
A sales representative is a person from whomthe acquaintance of the client with the company begins. The goal of the sales representative is to attract the customer and make him permanent. Therefore, it is necessary to think carefully both the strategy of approach to the client, and possible options for dialogue. To gain the skill of active sales, you need a constant practice. In his work, the sales representative should be guided by several principles, which he must follow from and to.
Instructions
1
Form a list of companies that may be interested in your company's products. The closer they are to the target group, the easier it will be for you to sell them a product or service.
2
Analyze each customer based oninformation that you can find on the Internet. It's easier if you immediately determine the person making the decision to buy a product or service. This saves you time for a phone conversation, and also more easily pass the secretarial barrier.
3
Call the company. When speaking with the secretary, introduce yourself by name and surname and ask to switch to the person you need. Be sure to tell the secretary in conversation with the secretary that you recently communicated with this person, there is still something to clarify.
4
In a conversation, briefly present the goods. Explain what can be of interest to your product of this company, and also what benefit they can make out of this. Focus on what the interlocutor says, but at the same time gently, but persistently outline the benefits of the goods. Ask for direct contact details and send a fax or email with a commercial offer.
5
Call this company the next day and clarify your interest. Answer the questions and work out the objections, schedule the meeting at a time convenient for the person in charge.
6
At the meeting, present your product or serviceOnce, and if the customer still doubts, leave your contacts. Suggest to change those terms of the offer that do not suit him. If you can not get an answer in here and now, do not press, give time to meditation and call again after a while.
Tip 3: How to best sell clothes
Clothing trade is one of the most reliabletypes of business, even in the period of falling consumer demand caused by the economic crisis. After all, people always need to wear something. It's no wonder that many start-up businessmen, having decided to open their own business, try to trade in clothes. But even here there are subtleties, pitfalls. That the goods did not lie, was in demand, brought profit, the merchant of clothes should observe simple, but obligatory rules.
Instructions
1
Immediately, clearly identify with the target audience, that is, at the expense of which category of customers you plan to receive the main profit. Proceeding from this, choose an assortment of clothes offered.
2
Take the rule of selling clothing at such prices, which for sure seemadvantageous bulk of customers. Learn the range and prices in other stores located near your outlet. Try to make similar goods worth at least a little cheaper. Then the initial decline in profit will more than pay off the increased turnover of sales.
3
Having calculated all the necessary costs (rentpremises, salaries to employees, etc.), put a relatively small profit rate in the cost of clothing. Remember, your main task at this stage is to attract customers in every possible way.
4
Make a bet on everyday clothing, located in a moderate price range. These are, first of all, trousers, jeans, suits, shirts, dresses, blouses. Such goods will always be in demand. Closer to the summer season, you can supplement the range with light winds, T-shirts, shorts.
5
Pay special attention to the selection of clothing suppliers.Spare no time and effort, learn how to properly market manufacturers and dealers. Your main task is to choose the best conditions for cooperation with suppliers, specify in advance questions about wholesale discounts, delivery terms, possible complaints, etc.
6
It is quite natural to seek a businessman to buywholesale lot of clothes as cheap as possible to get a big profit when selling. But nevertheless remember the wise proverb: "the miser pays twice." If the clothes exhibited in your store are frankly of poor quality, you will only frighten the clientele.
7
To trade expensive, exclusive models of clothes to the beginning businessman it is not necessary. Even in a prosperous period, such goods are not always sold quickly.
8
Once the store is working, it's worth using an advertising campaign. For example, the buyer who buys clothing for an amount exceeding a certain minimum level, receives a coupon that gives the right to a discount on subsequent purchases.
Tip 4: Where to buy clothes wholesale
You can buy wholesale clothing directly from the manufacturer, in the clothing markets of China and Turkey, in Chinese online stores for wholesalers or in warehouses in Europe.
Choose a supplier, based on its business qualities, minimum lot sizes, price / quality ratio, and the proposed size range.
Clothes from the manufacturer
Direct deliveries will help you achieve lowerprices in comparison with competitors, the goods of which passed through a long chain of intermediaries. Various B-2-B-services will help you to contact the manufacturer and conclude a mutually beneficial contract. It is good to buy goods from the manufacturer if you are going to occupy a narrow niche in the market and sell one or two types of products, for example, leather jackets, school uniforms or swimwear.Made in China
If you want to offer buyers a great deala variety of casual clothes for the whole family, you can order goods in Chinese online stores. Many of them provide for large discounts for wholesale buyers, and some do not fundamentally work with retailers. In the Chinese online hypermarkets a huge assortment of clothes is presented in bulk for all occasions, which is what most entrepreneurs who open small shops use.When purchasing clothes in China, be sure to consider the features of the size grid of Asian manufacturers. It is not superfluous to ask the seller for quality certificates.
