Tip 1: How to name the freight company
Tip 1: How to name the freight company
Cargo business is not easy, but veryan interesting lesson. To succeed, you need to thoroughly understand not only the intricacies of logistics, but also in marketing. Choosing the right name is the first step on the road to success.
Instructions
1
Cargo transportation - a fairly common formbusiness, so the competition in this segment of the market can be quite high. Therefore, it is better to start with a detailed analysis of the activities of firms that provide similar services. Make a document that will contain information about services, costs, features of these companies. In a separate column bear their names. This will help to understand the main trend and avoid repetition.
2
The name for the trucking company is better to chooserather short (preferably - one word consisting of 2-3 syllables), clearly pronounced ("Mosgoravtotsentrans" or "Gruzvneshopttorg" customers will not be easy to remember and pronounce).
3
Analyze the names of competitors. Mark the ideas that seemed to you successful or interesting. Think about how you can create something like that. Decide by what algorithm you will choose the name for your company: emphasize the basic services (for example "Carrier", "Truck", etc.) or focus on the quality of the service (for example, "Reliable companion", "Best Freight Forwarder" ( etc.)
4
If you plan to carry out activities not onlyon the territory of your country, but also abroad, make sure that the name is correctly perceived by foreign partners. Use Anglicisms, borrowed words (for example, "Truck", "Cargo", "Good Way", etc.)
5
Bring your partners or employees to thedeveloping a name for the company. Organize a brainstorming session, during which everyone should offer one, or better - several options. During the second stage, they will all need to be discussed constructively, checking for compliance with the company's activities, euphony, ease of writing. If you can not collect all at one time, give out "tasks for the house" and choose from ready-made options yourself.
Tip 2: How to name the company
Most of the new organizations are closed inthe first year of their work. And the difference in the success or failure of this or that enterprise can be very insignificant, to be a trifle, for example, in a good name.
You will need
- - dictionaries;
- - knowledge of the target audience.
Instructions
1
The name of the company should be capacious and concise,So that the client can write it without errors and easily pass it from mouth to mouth. Best of all, if it's one or two words. An abbreviation may also come up. For the cut to be successful, it should be associated with something memorable.
2
Use in the title what you know about your potential customers.
3
Make a list of competitors' names to try and run a generator of your own ideas. Analyze their names, think what name will distinguish you from all these companies.
4
Refer to the dictionaries for help. The name can be not only Russian, but taken from any other language. But, it is desirable that the word is at the hearing of your target audience.
5
Do not try to come up with a name reflecting the type of activity of your company, if in the future you plan to expand at the expense of other business lines.
6
Think about the future. Design a domain name for the company's website, imagine its logo, slogan, brand colors. Think about whether the chosen name will harmoniously look at advertising signs and packages with your products.
7
Do not get hung up on already existing words in the language. You can invent something of your own, because the Wimm-Bill-Dann Company, Coca-Cola Company and others did this in due time.
8
Invite prospective customers to participate in theChoice of name. Conduct a competition with valuable prizes (these can be gift certificates for your products). Or suggest evaluating the chosen name, carefully listening to criticism.
9
When the list of potential names is compiled, put it aside for a while. When you look at it with a fresh look, your opinion about some items on the list can change.
Tip 3: How best to name your company
To the name of own firm to approach it is necessary evenmore seriously than to the choice of a name for the child, because there are restrictions that will not allow you to give your company any name you like. You need to be aware of these restrictions so that you do not have to challenge your right to this name through the court.
Instructions
1
It is better to name your firm your own name, in this case you do notit will be even necessary to register the name of your enterprise. But, unfortunately, this method is not always good - the name of the company should be short and memorable, to evoke in the potential customers or customers positive associations.
2
Select the company name so that it reflectsits scope of activities, for example, "Firebird" can be called retail outlets where grilled chicken, and "Mastercom" - a store of building materials or construction firm. Give space to your imagination and use the usual sound combinations. For example, when calling a store with products for children, you can use diminutive affection suffixes.
3
Focus on the target audience of yourenterprises, think about the customers and customers with whom you will cooperate. Well-received names sound optimistic and provocative. Subconsciously the person is already pre-configured positively, if the name has the word "Cheerful", "Good" and even "Cool outfit", if, for example, we are talking about the store of youth clothing.
4
Use bright, memorable names, and inIn the case of a youth audience, slang is also acceptable. It will also be appropriate to use the kind of language that Internet users use to communicate, especially if it's a computer salon or an Internet cafe.
5
But you should know that you can not usename of the company names of countries and geographical areas, regions, cities and parties - they are protected by law, and you will have to pay for using these names if you insist.
6
Spend competition among your customers orcustomers, invite them to choose from several names that you will come up with for your company. Let them make their own choice, the more pleasant they will be to contact you at firm.
7
To have a few titles in stock will not hurt even at the moment when you start registering the company. Such a name can already be registered and protected by a trademark.
Tip 4: What documents are needed for cargo transportation in Ukraine
Many in Ukraine are engaged in the transportation of goods, inincluding dangerous ones. Very often truck drivers are stopped by traffic policemen to check documents. What should be in the hands of the driver to avoid problems?
You will need
- -driver's license; - the passport for the car; -insurance; - contract of carriage; -The commodity-transport waybill.
Instructions
1
Determine with what quality you will beto carry out freight transportation in Ukraine. If you plan to haul cargo on a regular basis and using several units of transport, create an enterprise. If a personal truck is used for transportation, register as an individual entrepreneur.
2
Keep a standard set of documents with you,necessary for driving a car regardless of its type (car or truck). This includes: a driver's license, a technical passport for the car, a compulsory insurance policy for civil liability of owners of land vehicles. If you will carry out transportation outside Ukraine, you will need an international insurance policy "Green Card".
3
For the transport of conventional goods in additionwill need: a contract of carriage, concluded with the customer, freight invoices (TTN), which is issued by the shipper and signed by the driver. Please note that from January 14, 2014 in Ukraine, a new form of a consignment note is in effect. In addition, a separate form of TTN is provided for the transport of ethyl alcohol and alcoholic beverages.
4
When carrying dangerous (explosive, poisoning,radioactive and toxic) cargoes, you should also have: a license card, a transport document of a certain form, a certificate of admission of the car for transportation, an agreement with the GAI of the transportation route, a document confirming the driver's passage of cargo preparation, written instructions for emergency situations.
Tip 5: How to make a business plan for cargo transportation
Currently, trucking is a fairly lucrative business, although a couple of years ago it was considered to be unpromising. The success of this case depends, first of all, on a well-plan, which should take into account all the nuances of the business.
Instructions
1
First, think about what territory will becover your company. There are firms engaged in cargo transportation only in their region, some deliver goods throughout the country, and others - and abroad. Proceeding from this, make your business plan. The more territory you cover and the more your fleet will be, the more profit you can get. But do not forget about the competitors. If there is a company nearby that deals with international transportation, it will be more profitable to provide services only in your region.
2
Form a customer base, describe inbusiness plan of the consumer of your services. The more businesses, firms and companies in need of cargo transportation in your region, the more profitable for you. Create an advertising campaign to promote the services to the market, declare yourself, submit an advertisement in the media, use leaflets, and advertise. Remember that your customers can become not only enterprises and organizations, but also citizens who may need to deliver furniture.
3
Be sure to include all costs in the business plan.They will depend on the scale of your project. You can manage with small investments and receive not too high, but stable profit. It will be enough to hire a couple of drivers with their own transport, working for a percentage of the sale of services, the dispatcher, to make advertising. The dispatcher can assign responsibilities for attracting customers. You just need to know what kind of cargo can be transported on the transport available at your disposal, and understand some of the contracts.
4
If you are planning to create a more seriousproject, then note that it will require a lot of investment. Reflect in the business plan the list of services (freight, freight forwarding, loading and unloading of goods, packaging), their cost, market overview cargo transportation, covered territory, potential customers.
5
As for income, then take the averagePrices for Russia: 1 km of the route - 20 rubles., Transportation of goods for the population is measured in hours: about 600 rubles per hour. For an additional fee, provide services for movers, security guards, freight forwarders. If you have advertising on the Internet, on television, the press, you will have clients every day. At least 30-40 thousand per month for cargo transportation you will earn, and this is only in the first time.
Tip 6: How to choose a shipping company for freight
Demand for transportation today is quite high, andthe market, going to meet consumers, offers a huge selection of transport and logistics companies that differ in many characteristics, in terms of the scale of transportation, the time of existence in the services market, the availability of their own vehicle fleet, the channels and modes of transportation, the set of escort services, and so Further. Of course, everyone wants to choose the most optimal transportation company for their needs.
Instructions
1
First of all, when choosing a transport companybe guided by your needs and tasks. If you are planning an apartment move, then choosing a company specializing in international transportation will be at least impractical.
2
One of the main characteristics of choosing one or the otheranother transport company is the reliability of the delivery time, the continuity of the process. The main point, which is worth paying attention to, is the maximum openness of information regarding the delivery time. Pay attention to the portfolio of the transport company - numerous satisfied customers who used the services of this transport company in due time can serve as a rather serious guide.
3
An important role is played by the cost of services. Basically, the cost of transportation depends on the objective costs, which are directly related to the movement of the goods. The difference in the cost of services between different transport companies may be due to additional services, such as loading, forwarding, document processing, temporary storage of goods and so on. Often the cost of cargo transportation services rises depending on the experience and qualifications of the employees of the transport company. So, if you are planning an office move, you should think about contacting the most professional transport company, which will carry out the transportation exactly and on time, and all important documents and office equipment will be delivered intact. In addition, competent managers optimally calculate the route, allowing the client of the company to reduce transportation costs to a minimum.
4
Another criterion, which is worth drawingthe attention of the transport company, is the transit time of transportation. Often the cost of services can vary from the rush with which the cargo must be delivered to the destination. Therefore, if you are planning, for example, a summer crossing, you should take care of ordering a freight forwarding service in advance - there will be time for you to prepare, and the cost of services will not be increased due to haste.
5
It is also very important to pay attention to the fact thatthe transport company had its own transportation equipment and a solid car fleet, which can serve as a certain guarantor of the exact observance of the terms of the concluded contract.
6
And the last thing to be mentioned is aboutguarantee of cargo safety during cargo transportation. As such a guarantee can be insurance of cargo and liability of the carrier. The most optimal option is the availability of insurance services during the conclusion of the contract with the transport company.
Tip 7: How to set up a freight forwarder
Any trucking organization must have its own dispatch service for Cargo transportation. Her employees will be able to track the flowspassing cargoes, ensure the conclusion of contracts and monitor compliance with obligations between the parties, and provide drivers with all the necessary documentation.
Instructions
1
Analyze how great your city isdemand for such services. When drafting a business strategy, consider all the strengths of competing firms. In addition, note that drivers are not the most organized personnel and many of them can work in your firm in combination.
2
Obtain a license. Register the dispatch service by Cargo transportation in the form of a legal entity. Specify in the company's charter several types of activities (so that there are opportunities for further expansion of the list of services due to high competition).
3
Enter into a contract with your local carrier forprovision of services. Also for the first time you can rent a room in the call center, which has a dedicated multi-channel phone. In addition, you can work in the form of an information center. For this, special programs for dispatchers are needed. With the help of this program, the operator will enter data in the order form field (date, driver's name, machine number), determine the route, and monitor the location of free and occupied drivers. In this case, the program must be installed on the cell phones of all drivers. If for you such costs are not yet acceptable, use conventional walkie-talkies.
4
Equip jobs for dispatchers. Acquire all the necessary equipment (computers, office equipment, phones) and supplies.
5
Define the tariffs for services. Then conclude contracts with the outlets for the possibility of uninterrupted customer service. Make tariffs for services related to the delivery of goods. In this case, consider different situations.
6
Hire dispatchers and drivers for work. If possible, rent a fleet of trucks and only then invite employees to work. However, this path is the most costly and requires more material responsibility and high driving skills.
Tip 8: How to start shipping
In order to do freight transportation,it is necessary to be guided by certain knowledge. After all, this business is developing quite dynamically and requires great attention and responsibility from entrepreneurs.
Instructions
1
Buy or rent a room in which you can arrange your own office. Then equip it with the necessary furniture, electronic equipment and office equipment.
2
Write a business plan for the activities of your futurecompany. Analyze in it, what can be planned indicators reflecting the income of the firm, what risks can appear in the course of your entrepreneurial activity and how these risks can be eliminated.
3
Purchase several trucks thatwill have a different purpose and tonnage. If you do not have enough money to buy cars, you can find owners-drivers of such cars and conclude contracts with them.
4
Remember that all expensive equipment must be registered with the tax authorities. That is, for every car you have to have all the permits on hand.
5
Register your company. To do this, you need to apply to the tax authorities to register an LLC or register as an individual entrepreneur.
6
Write an application for a license andattach to it the necessary package of documents: - a copy of the certificate confirming the registration of the entrepreneur; - certificate of the registration of an IP or LLC for registration with the tax authority; - documents that can confirm the availability of vehicles - documents that confirm the qualifications of drivers - copies of constituent documents, as well as information on making all the necessary information about this documentation in a single state register. All copies of documents must be notarized.
7
Pay the state fee for considerationapplications for a license. Attach a receipt for payment to the above documents and send the package of documents together with the application to the state authorities.
8
Hire employees. You may need: a lawyer, an accountant, a human resources manager, a dispatcher, a logistician, a sales manager, drivers.