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Basic methods and means of sales promotion

The purpose of marketing is one - making a profit from the salegoods, and the more sales, the greater the profit. To do this, you need to apply different methods and activities, such as advertising the product and stimulating the consumer to the first purchase, encouraging the customer to make second and subsequent purchases, attracting new customers, selling goods with weak demand, selling leftovers, encouraging consumers to buy regularly, increasing check, attraction of buyers to the store or to a certain department.

Necessary steps to stimulate the consumer

To date, all methods to increasesales are divided into several types. To increase sales, the following methods are used: the price policy of sales - the conduct of shares to reduce the cost of certain groups of goods; interest discounts on the value of goods - this type of sales incentive is used when it is necessary to sell commodity balances, illiquid products or goods that do not have a large consumer demand, and whose expiration date will soon end. It is important that this information is brought to the buyer (advertising on radio and television, in the periodical press). If the store has a database of regular customers, then information about promotions and discounts can be sent by mail or phone. Also these actions are held with a certain periodicity. Then the potential consumer knows at what period in the store price discounts occur. The announcement of a new price - this method, in fact, is similar to the method of interest discounts and is used the same way. On the price lists a new and old price is indicated, which allows the buyer to see his benefit in acquiring this product. This period is also accompanied by advertising. Discounts on the purchase of a subsequent product allow you to increase the total amount of the purchase. The buyer buys the first product at a high price without a discount, the second - at a slightly lower price, and the third - with a maximum discount. This method is very convenient in the stores of household appliances, clothes, car dealerships. You can also create goods in sets. At the same time, the value of the goods in the set is lower in comparison with the price of each individual unit. Discount discount programs - thanks to this action, the buyer (the owner of the discount card) can, with the purchase of goods, receive a discount on all subsequent purchases. These actions stimulate the consumer to make new purchases.