At the moment there are several systemsfont measurements. The first is the Dido system, which was developed in Paris, and later found application in France, Europe, and then, in Soviet times, was adopted by Russia. The second currently active system for registering font heights is a system of Anglo-American origin, its difference lies in the fact that the unit for measuring font height is the peak. In both of the above systems, the unit of measurement is the typographic point. It is universal, with its help it is also possible to reveal the features of each system and show the difference between the francois and the Anglo-American. In the first case, the value of this parameter will have the following form: 1 p. = 0.3759 mm, and for the Anglo-American system - 0.3527 mm. The kegs appeared long enough, so their history also includes the fact that The times of the metal set for the pins were created special notation, which classified them according to certain characteristics. If you have a desire, you can easily find a table of pins and view them in the Anglo-American and French system, and also learn the names that have most of the positions invented by compositors many years ago. For now, this term is widely used by designers, writers, secretaries and other people who often perform work on editing text data. Also, it is often used in various instructions and instructions for the performance of a particular job, jewelry and money. If you suddenly encounter the notion of "size" in a task, for example, the course work, it is likely to have a numerical value and "Fri" after it, for example, 14 pt - this will mean that you will need to choose this font size applicable to the text.
Tip 2: What is a press release
Often when reading newspapers and magazines, you canDiscover interesting articles with bright headlines, informing readers about various events. They are called press releases and have their own distinctive features.
Press release is the most commonform of dissemination of PR-information. PR-specialists use it to publish important and relevant information about an organization and events related to it. Press releases come in several forms. Press release-announcement contains information about the event, which will occur in the near future. Delivered on time, he will ensure the presence of representatives of the press at the event. Press release-news informs about the already held event. Short comments of interested or involved persons are added here. Finally, an information press release warns of an ongoing and incomplete event. It contains a report on the current situation at the scene of events or a new turn in them, implying that the public is already aware of the main news. The text usually makes about one printed page and follows a logical chain: Who? What? When? Where? Why? How? The initial proposal of the material should answer the first four questions. It is not recommended to start with the question "When?" Explanations and additions to these answers are given in the following sentences. The second paragraph can contain information for answering the questions "Why?" And "How?", Indicating the connection with past or forthcoming events. An important part of the press release is the headline, which the journalist is compiled according to the topic of the text. The title should be bright enough to interest everyone who will read it. Most large organizations have special forms of writing a press release. The technical side of the text is as important as its content. Without fail, the logo of the company should be located at the top of the page. Below is the contact information and the address of the organization. It is not recommended to use a font larger than 14 and less than 12 pins.
Tip 3: How to master the art of business writing
In every area of life there are certain rules. At the inauguration of the president, a man in a sweater will look inappropriate, at a dinner party it is necessary to use all the cutlery, not just a fork and spoon. Even writing a business letter must meet certain standards, so that it does not cause confusion to your addressee.
You will need
Instructions
1
Write letters on special letterhead. The header should contain information about your organization (name, phone, e-mail, postal address). In this case, the recipient will be able to contact you quickly. Leave the fields. The left margin should be 3 cm, the right margin should be 1.5 cm. Use the same font size throughout the entire letter (the best option is Times New Roman size 12). Enumerate sheets if the volume of the letter is more than two pages. Numbering is done in the lower right corners.
2
Make a cap as follows. The post and surname, name and patronymic of the addressee are indicated in the upper right corner. Here the subject of the letter is also indicated. The appeal is drawn up a little lower in the center ("Dear Sir" or "Dear Madam").
3
Define the essence of the letter in the introduction. It is recommended to use traditional forms ("I ask you ...", "I'm bringing it to your attention ...", "Our company offers ...") .Release the contents of the request or proposal in the main part. Here the specifics are important - figures, facts, statistics. Summarize the conclusion. For example: "Given the foregoing, I ask you ...". It is necessary to formulate your proposal as clearly as possible.
4
Number and list the documents if they are attached to the letter.
5
Make a signature in two parts. The first part: "Yours faithfully" or "Sincerely yours". The second option is only permissible in case of personal acquaintance with the addressee. The second part is your name and position.
6
Check the letter. It should be understandable, logical; spelling and punctuation errors are excluded.
