LovesTheTeam.com

You will need

• - operating time;
• - list of organizers;
• - Estimated cost estimates;
• - A computer with a text editor and an Internet connection.

Instructions

1

Think of a name for your social program. It should be short, but bright. It should simultaneously reflect the purpose of the program and attract attention. Briefly describe the history of the program. Tell us why you had an idea to work in this direction. Indicate the activities that you have already completed and what results you have achieved. Do not forget about those who helped you organize these events.

2

Imagine the authors of the program. If you started working collectively on it, first of all, name those who own the idea and those who made the greatest contribution. Tell us about people who intend to participate in the program in the future. Define the functions of each. It is possible to draw up schemes for interaction between program participants. Tell us, with which organizations do you intend to cooperate.

3

The main part of the program begins with the preamble. Pay attention to the relevance of your program. In several sentences, state its essence. Define the problems. Write down what your program differs from other projects in the same field of activity. Identify the target audience. This is the group of people who will benefit from the realization of your ideas. They can be teenagers, socially unprotected families, people of the older generation and other categories of citizens. Those who will organize events for your program, this part is not necessary. You count your the program not on yourself and your like-minded people, but on other people whose interests you are defending in this case.

4

Make a list of social problems thatis designed to solve your social program. For example, it can be a fight against child neglect, the promotion of a healthy lifestyle, the organization of safe leisure for children, the fight against negative phenomena in the youth environment, etc. The program is hardly focused on solving one problem. Most likely, you will work in several directions, so determine the priorities.

5

A very important point is the mission definitionprograms. Any project contributes to the solution of some very large social task. At the same time, it is just a step in the right direction. Define this great social task. It is more general than the tasks of a single program. For example, if you are going to organize a series of family competitions in your neighborhood, then the mission here will be to strengthen the health of the population. Your program can not fulfill it, but it helps to achieve a common goal.

6

Determine the expected result. For example, if you organize safe leisure for the children of your microdistrict, the goal will not be teaching them to move and play games, but attracting the attention of adults to how children rest.

7

Break up the program on the stages. Give a title to each period. Define its terms and tasks, which you are going to solve at this stage. This moment is very important, because it allows you to work purposefully and gradually.

8

Think about what resources you have to implement the social program and what else you will need. Make a cost estimate for the program in general and for each of its stages. Tell us how you intend to monitor the results of the program and the expenditure of financial resources.

Tip 2: How to write a marketing letter

Most entrepreneurs involved inInternet marketing, use selling letters. Some businessmen sell sales, others do not. The reason is simple: the first know how to write advertising texts.

You will need

• Computer, Internet.

Instructions

1

Analyze the product being sold. Read a couple of articles, and then rewrite them in your own words is not enough. Study the maximum points of view about your product, find information on forums, study specialized social networking groups.

2

Write an author's article based on this data. Speak a problem that your product can solve. Light it from different sides and prove that your product, of course, is not a panacea, but if you choose from all possible options, it is better to choose it. The deeper your knowledge of the material, the more likely that the article will not look like a lot of similar materials on the Internet. Consequently, the chances are increasing that the product will be bought from you.

3

Make a selling header. As a rule, it influences on whether advertising will be read letter or the receiver immediately sends it to the trash. The title should be bright, intriguing, truthful. It should include such moments as price (if it is, of course, low), bonuses, discounts, etc.

4

Pay attention to the design. If there is nothing to fall in your letter, this is a sure loss. Refuse and from the other extreme: you should not make every line of your text "a masterpiece of design thought." Look for the golden mean.

5

Select a standard font. If you want to highlight something, do not change its color. Better use the usual formatting (underline, bold text, italics). It is desirable to use pleasant illustrations, made in soft colors. Thus pay attention that each picture in your letter was displayed.

6

Engage your reader in shares. Offer regular subscribers discounts, develop a bonus program for them.

7

Watch for spelling, punctuation and stylisticsyour letters. Some of the buyers will turn away from the businessman who writes illiterate texts. They will decide that if a person can not track errors in the text, then, most likely, the product he will offer is bad.