Tip 1: How to make purchasing decisions

Culture and Society

Tip 1: How to make purchasing decisions

Come to the store and buy just whatit is really necessary - this act can not boast of everyone. A cozy atmosphere, bright show-windows and colorful packages are fascinating for most of the buyers. Entering the supermarket, you will be influenced by the staff and the interior with skillfully placed accents designed to ensure that you leave as much money as possible in the cash desk. To prevent this from happening, you need to learn to bypass the traps set and make a decision about the need for a purchase.

You will need

- shopping list.

Instructions

To do this, you need to know a few smalltricks. For starters about advertising. Remember that even the most vivid advertising of the most famous brand will never indicate the negative properties of the product. And only from people who have already bought this purchase, you can find out about its real qualities. It is better to do just that, especially if the product is expensive.

Adequate attitude to diversity on the shelvesstore. Try to write down those names that you need at the moment, and take a limited amount of money. And it's important not just to make a list, but also to stick to what was written.

Do not visit the store without first having dinner. Smells, the type of food and the location of the goods are presented in such a way that you can not resist the temptation to buy something delicious.

To "finish off" your wallet can shelves locatednear the ticket office. This is one of the most profitable parts of the trading hall, designed to stand in line, you will consider racks with relatively inexpensive chocolates, sweets, chewing gums. And now - in his hand bright packaging, and the purse was emptied a few hundred rubles. Do not give in to such a temptation. Take a look at the products in your basket - for sure there is already something sweet for tea.

Buying the next thing, try to remember the details of your wardrobe and imagine what it can be combined with, so you do not have to change the whole wardrobe because of some bought pants.

If your budget is limited, you do not need to shop around for no reason. Surely you will want to buy another unnecessary toy for a child.

When you get to the sale, think carefully, do you needyou these things. Remember that the low price for each product individually can eventually result in a decent amount. In addition, such a purchase may not always fit in size, as sales are most often represented in a limited range of sizes. And the skirt, taken with the expectation that in the future it will stretch, it will be safe to lie in the closet.

The most necessary purchases, including bread and milk,are in the very depths of the hall. Passing by what you need, you meet on the way a lot of baskets, boxes and other obstacles with various trifles. All this is arranged with the expectation that you will not be able to deny yourself the pleasure of acquiring a pleasant trifle. Try to avoid these traps.

Tip 2: The ABC of manipulation: how we are forced to make decisions

It happens that a person does not understand what made him choose this or that choice. The fact is that on the life path you can find manipulators that use others for their own purposes.

Some manipulators are rubbed into the credibility of people

Instructions

Some manipulators act through fearsof people. They paint in colors the naive individuals, what undesirable consequences they are waiting for, if they do not make a certain choice. For the sake of their own benefit, these unscrupulous individuals play on the feelings of people and set them up not in a negative way. This is the strategy of some insurance agents, because their business is entirely built on the expectations of the worst. If, next to a person, you feel a strong psychological discomfort and anxiety, it is quite possible that he deliberately caused this condition from you.

Another way to get a person to takea definite solution is to play on its trash. Experienced manipulators quickly calculate ambitious personalities, for whom prestige is important. They use this weakness and bring the person to the right choice. So some sellers work very expensive, but branded things. To protect yourself from manipulation of this type, be realistic and measure the quality and value of things.

There are people who rarely miss a chance to save moneyon anything. Such individuals are easily inclined to a completely unnecessary purchase. The main thing is to convince them that they are buying a thing at a very favorable price, much lower than the usual cost. It happens that such people are experienced marketers are forced to make large reserves, making a meager discount on a large batch of goods. If you do not want to get into this risk group, think not about the price of a thing, but about its value for you.

It happens that people are given a choice without choice. They are offered an alternative in which one solution is worse than another. In such circumstances, some individuals take a disadvantageous decision, just not to be in a much less attractive position. In fact, they have another way out - not to accept any conditions. But experienced manipulators successfully use their knowledge of personality psychology to force people to make a certain choice and consider themselves almost lucky.

Some unscrupulous people force othersto make certain decisions, playing on their nobility. Sometimes one person obliges another with some kind of trifle, and then uses his nobility to ask for some essential favor. In this case, a decent person falls into the trap: either he does not act according to his conscience, or takes a decision that is completely unfavorable for himself. Naturally, manipulators rely on honesty and responsiveness of others. Therefore, they try to get into the confidence in people.

Tip 3: What is a cold phone call?

A cold telephone call is aone of the modern and effective sales technologies. When using this technology, a manager or other specialist talks to unfamiliar, unprepared potential customers without prior arrangement of a call.

Among modern sales technologies, the coldtelephone call takes a special place, because it is its effectiveness that indicates the professionalism of a particular manager, another sales specialist. This way of selling a product or service is a phone call to unprepared, unfamiliar customers (citizens or organizations) in the process of which the manager describes his product and appoints a meeting for a more detailed familiarization with him. Typically, a potential buyer is not located to purchase the proposed product, and in most cases does not want to talk about his purchase or make an appointment.

The basic rules of cold phone calls

According to statistics, the effectiveness of cold callingis between three and ten percent. It is this kind of client that finally agrees to a meeting for more detailed acquaintance with the goods, service. Nevertheless, this method is the main tool for business development, because it allows you to overtake competitors by constantly expanding the base of customers or customers. To ensure effective cold calling, it is necessary to observe the following rules: 1) conduct a telephone conversation in a strictly defined scheme, which usually consists of advance prepared phrases, delivered in a logical sequence, 2) to answer possible questions and objections from the potential client with the help of a pre-prepared 3) talk only with people who can make decisions about purchasing a product or ordering a service (it is important for negotiations with company representatives, in which the secretary or an office manager often answers for the first call).

In what order is the cold call made?

The general structure of a cold phone callconsists of capturing attention, presenting, presenting the purpose of the conversation, reinforcing the examples and appointing the meeting. At the initial stage, the manager addresses a potential client, and then appears to call the company using elements of advertising. After that, the goal of the call (acquaintance with the goods, service) is specified, which is supported by positive examples. At the final stage, the salesperson should assign a specific time and place of the meeting.

Tip 4: How to open a business in Omsk

Opening a business is to create a flowcustomers that bring new profits to the new company. While there are no cash receipts, there is no question of any business in Omsk. Therefore, it is necessary to start with the search for clients.

Instructions

Choose an area that is attractive for youactivities. It does not matter that you do not have warehouses, offices, hired employees. You can do anything if you find a way to attract buyers. Observe what other firms are doing and focus on a narrow direction.

Find the answer to the question of who decides onbuying. If you are going to serve the company, the decisive word may be for commercial directors, etc. You must know well who to direct your efforts to.

Develop a program for a free event,to which you can invite people who decide to cooperate with you. According to press reports and personal market research, identify the problems that concern these people. Promise that you will give a solution. The program should deal with "sick points". If you can not speak to the audience, find the partners who will do it.

Alert as many potentialparticipants, but each inform that the number of seats is limited. When preliminary applications are submitted, call the participants and thank for interest. Tell me what time and venue will be announced later.

In Omsk, a sufficient number of business centers,conference rooms, large offices where you can meet potential customers. Agree with the owner of one of the premises to hold their event with them. Take care of coffee breaks.

Organize and arrange a meeting, collect business cards. Your goal is to give useful information and establish dating. Inform that after a while you will have something else interesting.

Prepare documents for company registration. Explain the unclear moments by phone. (3812) 35-95-61 - reference service of the Office of the Federal Tax Service of Russia for the Omsk region.

Using the available links, start attracting customers to provide paid services.