Tip 1: How to attract newspaper readers

Tip 1: How to attract newspaper readers


The financial position of any Newspaperswhether it is printed on paper or is an electronic mass medium, directly depends on the number of it readers. Therefore, an increase in this indicator is the main objective of the work of the entire editorial board. And then there are no trifles; everything is important: the content of the newspaper, the wording of headlines, the design and placement of materials.



How to attract newspaper readers


Instructions


1


The content of the newspaper should not be limited topresentation of news. Choose a target group that will be your readers, and limit the topic of the newspaper to the professional or age interests that characterize this group. Determine what kind of reader you want to attract: pensioners, students, businessmen, housewives or people leading an active lifestyle. Analyze what kind of materials will be of interest to your readers, and be guided by these interests when selecting publications.


2


Cover news eventsobjectively and impartially. Modern readers do not need the editorial staff to impose their opinions on them. Relevance and honesty in the delivery of news - a necessary condition for readers to choose your newspaper.


3


It is a catchy headline able to identifychoice of the reader: to get acquainted with this or that material or not. And here, the least important is its design and font - first make up a good headline. It should interest the reader, but do not disclose the content of the material completely. Do not use in the headings of little-known words, abbreviations and links to events that are unknown to a wide range of readers.


4


Make the pages of your newspaper visuallyAttractive and structure your headlines so that materials are perceived better. Do not use unnecessary elements in the design - unnecessary photos, words, rulers separating the columns. Kept using color accents and fonts to highlight important articles, photographs and illustrations.


5


Use the design features to attractthe reader: photographs cropped in an unexpected way, an interesting headline or a dramatic illustration can be that unexpected element that will arouse interest.


6


It is not enough to publish in the newspaper materials with interestingcontent, place them on the strip so that you can distinguish the main thing. Familiarize yourself with the rules of newspaper composition, the posting of editorials, collections, information and news articles, photos and illustrations.



Tip 2: How to write a title that will hit the reader


Often readers miss really goodarticles simply because they are hidden behind plain headings. To come up with a fascinating title is an art that is no less complex than writing an interesting text.



How to write a title that will hit the reader


Instructions


1


To come up with a title is not an easy task. He must draw the attention of the reader, interest him so much that he read the article titled. Accordingly, the title must be catchy, capacious and informative. At the same time, he should intrigue the reader, make him read the entire article. There are several techniques that allow you to create an attractive title.


2


Your title should match the contenttext. Try to find in your article the most important and interesting information. It should be used in the title, but in such a way that the reader wants to know the details in the text. If you give the entire contents of the main article in the header, then no one will read it.


3


Use in the title of question words"How", "why", "why" increases its attractiveness. An article submitted in the form of an answer to a specific question will interest a greater number of readers than might attract text that is abstract reasoning on a certain topic.


4


Do not be afraid to frighten or shock the reader. The psychology of man is such that hot facts and frightening details attract attention rather than frighten off. Of course, some people are annoyed by this approach, but their number is insignificant, compared to those for whom the shocking heading is a necessary element of the article. It is enough to look at the circulation of "yellow newspapers" to understand that "fried facts" are still in price.


5


It is very important to learn how to write short headlines. If the main idea of ​​the text does not fit in one sentence, try to break it down into two, but try not to abuse the adjectives. Use the simplest constructions: "adjective, noun, verb".


6


Competently use punctuation marks. The use of a dash in the title, for example, will give it extra emotionality and sharpness and increase its attractiveness. By the way, do not forget that the dot at the end of the header is not needed, but if you want to emphasize the importance of the message or ask a question, then safely end the headline with an exclamation or question mark.


7


Finally, consider that even the bestthe headline is not able to save a bad article. If the main text is written boringly, with errors, overloaded with special terms, then hardly anyone will read it to the end.




Tip 3: How to create news


The modern world is ruled by information. Every morning millions of people turn on TV, radio, buy newspapers and go to news sites with the sole purpose of finding out what happened in the world while they were sleeping. News these days have become a drug, without which it is almost impossible to exist. Not surprisingly, the creation of news has become one of the main ways to attract public attention and influence it.



How to create news


Instructions


1


Today, no business is impossible withoutdaily news flow. This is not just informing people about the events that have occurred, but also the way to declare yourself, to advertise your product or simply to attract attention. However, in order to news fully fulfilled its purpose, it must be properly drafted and submitted.


2


Any quality news begins with an information occasion, that is,events or phenomena, which will become its basis, plot. And as such an information occasion can act almost anything: an actual topic of the day, an interview with a famous person, a collection of interesting facts, a story about a landmark event and much more. It is important only that this information "attracted" attention, aroused interest.


3


To news really caused curiosity, she shouldeither to communicate something new, or to touch the emotions of people. And to create a second version is an order of magnitude simpler, because there are not really that many really unusual events. Often, large companies and public figures have to literally invent various news to attract the attention of the media.


4


To create a good news, it is important to remember that she must have a bright,an intriguing title or announcement. With the current overabundance of information, it is not so easy to attract people's attention to themselves, it is even more difficult to keep it at least for a while. Intriguing announcements act as a fishing bait, to which the consumer "bites". If news is published in printed form, then its main "signal fire" becomes the title. The more concise and brighter it is, the more interest it can cause.


5


Of great importance is the form of submission of information. Good news should look objective even in the event that,when it reflects the position of a particular organization or group. The impartiality of the presentation always causes some confidence in the reader and raises the credibility of the publication in his eyes.


6


The last, but from this, no less important is the rule, - news should be fresh. What happened yesterday or the day before yesterday is no longer new, it is the past. Perhaps nowhere does time move as fast as in the media, because every little bit of outdated information is replaced by a new stream. Therefore, if the task is to attract the attention of the press and the public, the information reason should always be relevant.