Who is the target audience of the media?
Who is the target audience of the media?
The target audience of the media is a collection of people,which is the subject of the information mass process. Since the media consists of several parts, the audience of the press, Internet sites, television and radio can be different.
Press audience
Helps to evaluate the target audience of the press"By yesterday," which is conducted through a personal interview and telephone survey. Of these two methods, a telephone survey is the most impractical. The audience of the press is determined by several factors: the recentness, the frequency of reading and the number of readers per copy of the publication. It is worth noting that by this parameter it is useful to identify an older audience for whom other media, for example, Internet sites, are completely or partially inaccessible.Audience of Internet sites
Depending on the regularity of the visitInternet sites and time frames can be divided into several types of audiences: the maximum, irregular, permanent, active audience, and also the core of the audience. The quantitative estimates of these user groups are taken into account by web analytics. In this connection, it can be noted that not only young people are the constant and active audience, but teenagers who in modern society do not imagine life without the Internet. In addition, these same groups of the audience can include people whose work is directly related to the use of the Internet. Irregular audience is a group of people who use Internet sites periodically. These include older people who assess the importance of this technology, but do not agree to permanent use or not having the opportunity to do so.Audience of television
The target audience of television is the numberviewers who have the opportunity to watch television programs. There is a potential audience, that is, people who have the technical ability to watch TV shows, and there is a real audience, that is, a group of people who are exactly watching these TV shows. Today, television is not as popular as before, so the audience of this type of media are adults and older people who are used to such a means of communication with the outside world and receiving information.Radio Audience
The number of radio stations is constantly growing, likefluidity of listeners. Therefore, radio is a dynamic type of media, and data on radio listening obsolete very quickly. Target audience are people of different ages, due to which the popularity of radio is growing, despite the prescription of its work. Moreover, such media is quite accessible, which allows the target audience to grow rapidly.
