Tip 1: How "Alenka" quarreled confectioners

Culture and Society

Tip 1: How "Alenka" quarreled confectioners

"Alenka" is the name of an inexpensive and widelyknown to Russian chocolate buyers. This his fame sparked controversy between the two largest confectionery factories in the country. Lawyers of one of them believe that the name "Krupskaya Alenka" uses the untwisted brand "Alenka", misleading the buyer. And the lawyers of the other accuse the competitors of illegal misappropriation of the trademark.

Chocolate, whose rights to the name of the dispute,is produced by the Moscow confectionery factory "Krasny Oktyabr" and the St. Petersburg factory named after Krupskaya. Muscovites have a registration certificate for the trademark "Alenka" issued according to all rules. Such a document is issued by the Federal Service for the Protection of Intellectual Property - Rospatent. The name of the "controversial" chocolate is somewhat different from it - "Krupskaya Alenka". Nevertheless, in March 2011 Muscovites filed an application to the St. Petersburg branch of the Federal Antimonopoly Service (FAS). A year later, a similar statement was submitted to the Moscow branch of the same service by the St. Petersburg factory - she accused her colleagues of illegal registration of the trademark. Now the documents on both claims are handed over to the central office of the FAS, which has to deal with two chocolate "Alenka". Until recently, both factories were part of the association "Ascond", which unites the confectionery industry in Russia. "Red October" - as part of the holding company "United Confectioners", and the factory named after Krupskaya was represented there by the company "Orkla Brands Russia", to which it belongs. But in February 2012, Orkla Brands Russia left this association, explaining its actions by the fact that "Ascond" does not care about the interests of the industry as a whole, but only protects the interests of the holding company "United Confectioners". The reason, apparently, was the refusal of Rospatent to register another trademark of this company - "Sunny Kyzyl-Kum." The company believes that in this way Rospatent prevents the creation of competition called "Karakum", also owned by the factory "Red October". The company "Orkla Brands Russia" is a branch of the Norwegian concern Orkla in our country.

Tip 2: Chocolate gifts: advice of professional confectioners

Delicate, sweet, fragrant chocolate treatsalways attract the attention not only of sweet tooth, but even of those people who are practically indifferent to sweets. A variety of shapes, sizes, all kinds of shapes that can be made from chocolate allow confectioners to embody any whims and dreams of the customer. A gift made of chocolate is fashionable, original and very tasty.

Buy a chocolate present in the modernvariety of shops, supermarkets and confectioneries is very easy. But to prepare a sweet surprise at home is very romantic and interesting. With a few tips and tips this will make it even easier.

How to work with chocolate

With chocolate it is preferable to work indoorswith an average temperature of 20 ° C, and melting it to a temperature of 45-50 ° C. The melting temperature must be constantly monitored, since overheating of the chocolate will lead to a gray precipitate on the surface of the product after its cooling, and glossy shine will be lost. After reaching the necessary temperature, it must be reduced, and in this moment there is a little secret: for black chocolate it is reduced to 32oC, for white to 28, and for milk to 30. It is very important that no water gets into the chocolate, even one drop can to spoil the product. Therefore, all the tools you have to work with must be dry. To make chocolate, you can take a conventional tile, only without filler. You can also buy chocolate in drops, it is easy to melt and it is more convenient to cook it. It is best to heat it in a water bath, it will be faster in the microwave, but there is a risk of overheating the chocolate. After cooling the heated chocolate to the desired temperature, pour it into molds that must be clean and dry.

What kind of stuffing can you put in a chocolate surprise

The simplest stuffing is nuts or fruit,their diversity is great, so everything depends on imagination. Very delicious sweets are obtained if you use jam as a filling. In chocolate you can add anything you like, you can experiment, the main thing is that it brings pleasure and joy. Carefully and correctly observe the sequence of adding fillings in the stages of chocolate surprise preparation. After the chocolate is poured into the molds, it needs to be allowed to cool down, preferably in a cool room. And after the cooling, we add the filling, when the chocolate is not yet completely frozen. Shelf life of cooked sweets is small, especially if the stuffing was fresh fruit. If inside dried fruits or jams, you can store in the refrigerator for two weeks. Such a treat can be prepared for any holiday or just for a romantic evening. Chocolate figurines with a filling can be decorated with a birthday cake or pie. The main thing is that the process of preparation brings pleasure and joy, and the sweets themselves prepared with love and kindness.

Tip 3: How to become an organizer of weddings

You can make millions on the wedding business. In addition to the fact that the organization of weddings is a profitable occupation, it is also unusual, interesting, inspiring.

Instructions

Remember that organizing weddings is a businessresponsible. You have to be a very organized person, because you have to think everything over from tiny trifles to global budget planning.

Do not rely on the normalized schedule. Sometimes you have to work on weekends, holidays, and even at night.

Be ready to shovel a whole mountainspecialized literature. You need knowledge of both individual customs and cultural traditions, because a bride can easily ask for a wedding in the Venetian style.

Get your own database of contacts, andnot so much clients, as many such "helpers": florists, photographers, musicians, confectioners, decorators and so on. All these people should be reliable and knowledgeable in their work.

Be sure to consider all expenses, income and interest. It's best to put everything in a separate table or even a program.

In the wedding industry it is extremely difficult to think things out for yourself. Sometimes you just need a look from the outside. Therefore it is better if you have a personal assistant.

Think about the name of your company, the slogan, as well as the design of business cards. It is for them that your first clients will judge the success of your business.

If you do not have money for detailed advertising, be sure to tell all your acquaintances about your new business. Let word of mouth give you first orders and first grateful customers.

Set your price for your services by conducting a thorough market research. It is better if the cost of your services will not be very different from the average market.

Plan preparation for weddings in advance, do not leave all the hassle for the last month.