Tip 1: How Jargon Came
Tip 1: How Jargon Came
Slang, or slang, has become so firmly established inspeech of modern society, that the history of his appearance was lost in time. However, the reasons for the occurrence of various kinds of jargon are well defined and explainable.
Psychology
To the jargon that arose on the psychologicalbased on words and expressions formed by creating new words and reducing existing ones. For example, "priv" instead of "hello", "ok" instead of "okay", "tranquility" instead of "calmness", "dr" instead of "birthday", etc. All these words appear because of the striving of humanity, especially its young representatives, to facilitate the pronunciation of certain words and to simplify speech as a whole. The same applies to borrowing words. For example, the word "hi" is shorter and simpler than the word "hello", and the word "gud" with pleasure replaces the approval (good, excellent, cool, fine). It is noteworthy that most of the newly formed slang words eventually become so tightly integrated into the general speech that they become ordinary words, losing the status of jargon.Professional sphere
To the professional sphere can be attributedjargon, arising from the characteristics of a particular profession, as well as words that appear in schools, universities and prisons. As a rule, someone comes up with a new word, and people who are in his circle of communication begin to use this word. Thus, a whole section of the language appears, which needs translation for those who have never encountered it. For example, programmers have their own lingo, which is a mixture of English technical and Russian languages ("bug", "bot", "dos", etc.). Among the drivers there are expressions like "spinning a wheel", "driving", "bombing", "nine", "six", etc. School children love the words "teacher", "bad", etc. Students add to them the expressions "teachers", "points", "spurs", "botan", etc. Especially differs from others is the criminal jargon, which includes not one dozen words and expressions incomprehensible to an ordinary person. Also new words and expressions appear in certain groups of people, united by a common cause. For example, in the army ("spirits", "demobilized", "self-willed").Immigration
Many jargons arise from the reasonresettlement of peoples. When one nationality joins another, languages are mixed and new words are obtained, which are used only in certain situations. As a rule, such words are modified according to the rules of not the language of their origin, but the language of immigrants. Thus, jargon appeared "rush off", "legitimate", etc.Tip 2: Writer's vocabulary
The biggest trouble that awaits many novice writers is the realization that the writer is useless, that his vocabulary is meager. What to do?
How I did it and do it. First I took an explanatory dictionary of the Russian language Ozhegov and tried to grow wiser with this dictionary. He reached the letter D and surrendered. In my head a lot was not added. Although sometimes I still open it. Dictionary Ozhegova should always be at hand writer - it's like a calculator at the hand of the accountant.
I began to read different authors, and not onlyauthors of short stories, novels and stories, but also scenarios. And in a separate notebook began to write out words that I know, I understand their meaning, but for some reason I do not use them in my works. I will give an example. My heroes always, when someone called them, "turned" to scream, but it turns out to be more correct to write "turned around."
Then, sunbathing, I began to sort out the "new"words in the same notebook according to this principle: 1. Words used in the description of nature, weather, etc. Words used in the description of the area. Criminal words, jargon, and so on. Words used to describe the nature of a person. Words used to describe a person (fat, heavy, floppy, sunken cheeks, etc.)
And what have I achieved? The words began to fit in my head, like my own.
Just do not stop writing at all. Write every day. It does not matter what words. Write! Only in practice, you will gain experience and learn to apply your new knowledge. Without practice, teaching is useless.
Tip 3: How to write a slogan
The slogan is one of the distinguishing featurescompany. It is he who helps your customers and customers determine who they are dealing with. For the slogan to perform all its functions, it is necessary to compose it correctly.
Instructions
1
Analyze the slogans of competitive companies. Do you want it or not, but you constantly have to "stand" with them: replacing each other with commercials, shop windows, etc. Watch out which of the slogans "work", and which do not fulfill their purpose.
2
Stand out against the background of competitors. This should be done always and in everything, emphasizing that it is your company that should become the target audience's choice. If the competitive companies have boring and banal slogans, surprise the buyer, try to make him distract from extraneous matters, first heard or read your slogan. In other words, play in contrast.
3
Point out your advantages over competitors. If there are none, then focus the buyer's attention on their differences from them.
4
Write slogans for your target audience. Your goal is to conquer the buyer. Therefore, the slogan should be written in a language understandable to it and bear a certain significance. Do not use youth jargon, if you sell goods for retirees, they are unlikely to appreciate your creativity.
5
Do not use complex words when composingslogan. The simpler it will be, the faster it will be remembered, and this is exactly what you need. Try to remember some slogan 5-10 years ago. What comes to mind? Is there at least one complicated word? Probably not. All the complicated was successfully forgotten. Do not repeat these mistakes.
6
Use associations known to all. This will allow you to fit in a small number of words much more information. For example, you can use analogies and compare your product with an already known buyer.
7
Make a slogan of 5-7 words. It is believed that human memory will remember them more likely than if there were more of them. Try to make it euphonic and easy to remember.
