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If you are just starting to work with microstock, the word "Editorial" in categories can put you in a dead end. Let's try to figure out what it means.

Under the mysterious word "Editorial" hidephotographs intended for editorial use. Editorial use is the illustration of news in a newspaper, a tourist guide or a non-commercial presentation in which photography is used as an illustration of an event. In other words, photography is used as an icon. Such photographs can be used to provide readers with information about the subject of photography. Thus, photos of the Eiffel Tower with illumination can be used to illustrate an article about the illumination of the Eiffel Tower. To advertise her image of the freshest Parisian croissants from the buyer will not work.

In other words, such photos illustrate some important event, a phenomenon, an object for which the photographer does not have a release, but which in itself is sufficiently important and in demand.

That is, they can buy an editorial image to illustrate an event or a place, but you can not use it to earn money (for example, for commercial advertising).

Here are some examples of editorial messages:

• The building of the museum, which has a recognizable design. The photographer has no access to this building.
• People who came to the concert. There are a lot of them, and obviously the photographer did not ask them for permission to take photos.
• Internal halls and exhibits of the museum, with or without visitors. Such images can also be sold only as editorial.
• Recognizable logo of the Olympic Committee. Such an image can be very useful, but it can only be used to illustrate the work of the IOC, the Olympic Games or events associated with them.
• A famous person in the frame: an actor, politician or writer.
• Just people doing their job: electricians, salesmen, doctors or scientists. Pay attention to the fact that these people should not look into the picture - the picture should not be staged.

In addition, editorial photographs may include:

• any author's work, for example, ArmenianCarpets that imitate traditional, designer clothes or recognizable jewelry. In other words, black shoes with a red sole and sports suits with recognizable strips on the sides will only be edited.
• all that belongs to museums, including buildings and park areas (for example, embankments of St. Petersburg);
• modern sculpture and monuments. Some old monuments can also be accepted as non-editors;
• unique interior interiors.

All these images can be used only to illustrate what is depicted on them.

Photobanks accepting photographs for editorial use note them in a special way. For example, photobank 123rf puts under the photograph a block with a dark pink background where this text is located:

Editorial Use Only: Use of this image in advertising or for promotional purposes. 123RF.com does not provide any clearance services.

(Editorial Use Only: the use of this image for advertising purposes or to promote sales is prohibited unless the user of the license receives the necessary permits. 123RF.com does not provide services for obtaining permits).

Is it worth sending pictures that can takeonly in this category? I think so. For example, a good snapshot of the sight will only benefit from the fact that knowledge does not look deserted, but with tourists, and photos of a large number of people can be sold no worse than staged portraits.

It is in Duty Free stores that up to 70%alcohol and tobacco products, because it is not subject to duty. In this case, the tourist saves, in some cases, up to 50% of the cost. It is more advantageous to buy alcohol in small bottles, since they receive additional discounts. And the prices in the country of the producer will be several times less than from the imported countries.

Tobacco products are more profitable to buy in Duty FreeThanks to a large assortment that can not be found in ordinary stores. Moreover, you can be sure that the tobacco will be from the country, which is indicated on the package. They do not sell fakes there. For example, if the country of the producer is Cuba, then it is the Cuban cigarettes that the tourist buys.

When buying, which includes alcohol-containing,Because of cancellation of the fee, you save up to 15% of your funds. Specialists in duty-free sales introduced the concept of "travel set". This product is produced in a small package, cosmetics and perfumes. It is produced by specially elite perfume companies for sale in such stores. Or they release new models to the market only in Duty Free. Only after producers reach a certain level in sales, goods begin to be released to the general market. So the tourist will be a participant of new sales and a trendsetter, acquiring goods in Duty Free.

Jewelry is subject to mandatorycertification of the country in which they are sold. The savings in purchasing them is 15%. They are good for their design style. The most profitable in this regard are the Duty Free shops in the UAE, Dubai, and the Middle East. To ornaments, elite jewelery is also included. For the most part, it hit the Duty Free network not so much because of the price, but because of its purchasing power.

In stores Duty Free you can find other products. For example, clothes, phones, books and souvenirs.