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Instructions

1

Decide on which type of customer will be the firstyour bank is calculated. Depending on this, develop a loan program and deposit placement. it is important that your financial institution has a certain offer, unique in the market and interesting to the target audience. These can be credit cards created with the assistance of any other large firms. An example of this kind of marketing is the cooperation of a number of banks with airlines that, when buying on cards, accrue bonuses to customers who are subject to further exchange for air tickets.

2

Consider the policy of placing bank offices. Many banks, working with individuals, tend to place their points of sale in shopping centers. However, one must bear in mind that in this way it is desirable to attract people for small commodity loans. When distributing cash loans in such offices, there may be problems with the availability of a large amount of unsuitable bank clientele, not set up seriously to return a loan.

3

Conduct market research. This way you can find out which products and services are missing in your region. Do not focus only on lending and placing deposits. An increasingly promising area for banking activity is the management of individual investments. For example, a bank may begin to provide willing access to the stock exchange for trading stocks.

4

Create and keep an interesting and memorableadvertising campaign. In doing so, try to separate your bank from the general mass. For example, the tendency at the end of the 2000s to advertise banking services through associations with food products can no longer attract the attention of the audience, as before.

With all the popularity, fast food itemsnot always bring superprofits, as the owners of large franchise brands promise. As in any other kind of activity, the profitability of the enterprise in this segment of the gastronomic market will depend on the location. Sometimes productivity is decided by some insignificant at first sight ten meters from the office center of the city, where, as you know, the main consumer market of any fast food is concentrated. In that case, if the point exists for more than six months, and the income barely covers expenses or even leaves in the deep minus, you should conduct a serious analysis of the situation. The first thing that can cause a lack of consumer flow is the wrong marketing strategy or, more often, a complete lack of advertising. Often at the initial stage of their work, the owners of public catering pose unjustified hopes for the so-called "word of mouth". Of course, it works, but only in the case of unique goods or services - the next fast food point, not unlike those already operating in the market, is unlikely to be an occasion for conversation between colleagues or neighbors in the staircase. In this situation, one should think about making printed products and provide each customer with a caller-flyer that will be in nearby offices and homes. Flyers can be heard on the street near the point of catering or in the neighboring streets, which only increase the awareness of the consumer audience. Outdoor advertising promises to work in the event that it will be placed in close proximity to the point of catering. It can be trunk banners, pillars and streamers. The approximate period of placement of outdoor advertising is from three months. The likely reason for the lack of consumer interest may be hiding in the quality of products. At the initial stage, the recipes of dishes should be adjusted taking into account the wishes of consumers. The fast food sector has its own nuances: convenience when eating food prepared at the point, the ability to use products on the street (walking, bench, office). It is important to consider how marvelous is the use of this or that food. To please the taste characteristics, the cook can increase the amount of sauce or other liquid components, which leads to the need to use napkins. To identify such a problem, it is necessary to make several shifts in the culinary shop and follow the process of product delivery. It is not superfluous to remember the reaction of buyers to the appearance of products and its aroma. It is possible that the lack of consumer demand is due to the fact that the buyer receives not what he originally wanted. Often, the errors of beginners in public catering are covered in the developed menu. Providing, for example, baking products you need to make suggestions on drinks and it is best that any consumer can find the product to your liking. We should not forget that in the consumer market, the segment of buyers purchasing exclusively low-calorie food gradually grows. Fast food is also needed by vegetarians and vegans, who do not eat meat and animal food, respectively. An important role is played by the price policy of public catering. Of course, the price of fast food is often the decisive factor by which the consumer shapes his preferences. The inflated prices become a minus for the owner of the business in the event that at the initial stage the cost was laid high profit. However, too budgetary pricing can cause low sales. In such a case, the consumer may be concerned that the products are made from substandard products, which will force him to bypass such point by the side. An additional step to increase consumer demand for the owner of a fast food point can be the opening of a service hall. This will require additional documentary approvals and costs for the purchase of furniture, but the effectiveness of this will increase significantly.

The easiest way to increase profits -expansion of the issue. The more goods will be sold, the more money they will be able to bring. Of course, for this, it is necessary to expand the coverage of customers and invest money in additional production, but these costs are paid off. The second way is to improve the quality of the product. This item has both explicit and hidden advantages. In addition to the fact that for higher quality you can request a higher amount, customer loyalty is noticeably higher, which means they are ready to buy more. The third way is working with equipment. Often in the company you can see non-working machines or machines that are simply not needed anymore. Their sale or leasing will allow you to free up funds that you can spend on marketing, thereby increasing sales.

Goods and cost

A huge layer takes a cost reductionproducts. After all, the lower the price of production, the greater the final profit. As a rule, optimization takes place in four directions: the use of material resources, areas, time and labor. The more accurately the product corresponds to the customers' view, the more likely they are that they will buy it. Thus, the fifth point is the diversification of products, that is, the creation of various models that differ in form, design, capabilities and, of course, price. Managing cash flow is also very important. Correctly investing and reinvesting funds in the company, you can increase the profit several times in a year. In particular, investments in the sales department almost always pay off in 3-6 months.

Employees and efficiency

The more efficiently employees work, the morethe enterprise will receive more profit. Creating comfortable working conditions, increasing employee motivation, vacations and other factors make it possible to increase sales profit. One of the most important points is the elimination of inefficient production sites. For example, if in your company they make stools and chairs, while the latter do not pay for themselves in any way, they should be abandoned. The same happens with all other sites. Focus only on what brings profit and develop these spheres. Also, constant modernization is needed. The newer you will have the technology, the more advantage you will get before the competition. Imagine that you have a new printing press, and the neighboring printing house has an old one. Your prints 1000 sheets per minute, using a liter of paint, and the competitor has 300 sheets per minute, using two liters of paint. The difference is palpable.