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What is the emblem

In a nutshell, the emblem (from the Greek. ἔμβλημα "insertion") is an image expressing some idea. Historically, the emblem originated in ancient Greek policies as an inset-decoration on the shield or the helmet of the warriors. In Rome, she pointed to the status and social status or belonging to one or the other legion. Today, emblems are commonly used for two purposes, namely for designation and for protection. Emblems are widely used in the designations of force structures, as well as in heraldry. Sometimes a graphic image of the emblem is called a logo, it is customary in those cases when the emblem also acts as a trademark registered for profit. Designers develop the logo itself, not the emblem logo. The essence of the emblem as a concept is always an idea. For example, a simple Red Cross emblem shows that people from this organization adhere to the Christian view and help all people, regardless of worldview, religion or skin color.

There are certain rules governingemblems of international organizations such as the Red Cross. During armed conflicts, the protective emblem must be only red and only on a white background.

During the escalation of any conflict, the Red Crosshelps the victims of both warring parties. Some Islamic countries seemed offensive to the international designation of the red cross. Thus appeared the emblem of the Red Crescent.

The difference between the logo and the brand name

Often the logo is completely identified witha trademark (trade mark), which is not entirely true. A trademark is a sign legally certified and registered in the relevant state bodies, to which the owner has exclusive intellectual and other rights.

In the Russian legislation, there is no concept of a "brand name", but only a "trademark", which includes its graphic representation, that is, the logo itself.

The same logo is a graphic representation of the commoditysign (from other Greek - λόγος - word + τύπος - imprint). Usually it is depicted as a stylized image of letters or an ideogram. It would be more correct to say this: "Our design firm developed the logo of the company's trademark" than to say - "developed the company logo". That is, if you summarize the difference between the logo and the brand name, you can say this: the corporate (trademark) sign is a legal concept, and the logo is more designer. Therefore, a lawyer can register a trademark, and a designer develop a good logo.