Marketing Concepts
Marketing Concepts
Marketing is a certain kind ofhuman activity, which is aimed strictly at the full satisfaction of his needs and needs, which is usually achieved through exchange. It covers both the development and implementation of a certain concept, as well as the promotion of the product to the market and its further sale.
Modern marketing currently operatesconcepts such as need, need, goods, requests, exchange, market and transaction. The main concept of this concept is to develop a special literate strategy. In fact, this is a plan of activity in the field of marketing of a particular product. One of the first stages of strategy development is the identification of a consumer group, whose main requests are guided by an enterprise or a company in the course of carrying out its activities. The next step is to decide on a specific combination of elements that you want to apply to a particular marketing program. Only in this way can we expect to achieve maximum performance indicators.
Three main stages of marketing
The basic concept is based on the following threestages. First of all, it is mass marketing, in the course of which the seller carries out activities. It is usually associated strictly with mass production, distribution and promotion of a certain commodity for the consumer. The next stage is commodity-differentiated marketing. Here the seller is engaged in the manufacture of two or more types of products, each of which has completely different properties. Last but not least, target marketing, in which the seller or manufacturer makes some distinction between different segments of the market, usually chooses one or several. In addition, products or a whole marketing mix are developed for each of the pre-selected segments. Basic Marketing Tools
One of the main tools of this typehuman activity is precisely the market. In fact, this is a certain set of potential and existing consumers of products. We can say that this is a system of effective economic relations for the purchase and sale of goods, within which demand, supply and price indicators are formed. Marketing planning
The process associated with marketing planning,involves a thorough investigation of all the market opportunities of the company, the effective allocation of all available resources, as well as the forecast of the final results of the activities carried out. The main planning stages include careful analysis of the environment, a clear definition of objectives, an adequate assessment of the internal resources present, and the development of an effective strategy. Marketing research is the collection, processing and subsequent analysis of information and data in order to reduce the moment of uncertainty that may accompany the adoption of some important decision.
