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The show began with the sole appearance of a truckWith a large red container, accompanied by instructors CrossFit. Going to the site, they demonstrated the basic movements used in training, showing all the beauty, power and energy of this training program. The brightest moment of the holiday was a competition on CrossFit with the participation of journalists and sports stars. The leaders of the teams were experienced athletes: the famous tennis player Dinara Safina and the absolute world champion among the professionals in kickboxing Batu Hasikov. The sports festival in Gorky Park became part of the new global marketing campaign Reebok "Now fitness is a sport" centered around the CrossFit system. The goal of the campaign is to change people's perception of fitness. Reebok intends to prove that fitness is inherent in all that attracts people in sports - the spirit of competition, the desire for victory, the focus on results. "Today we made a very important step towards the realization of our vision of fitness," said Reebok brand-director in Russia, Sergei Shevyrev. "For many people, fitness means routine, which they have to deal with not just because they really like it, but simply to maintain the form. Reebok and CrossFit destroy this stereotype. In Neskuchny Garden in Gorky Park this spring, we opened a platform where people with different levels of physical fitness, practicing CrossFit, supporting each other, competing and winning, can feel why "now fitness is a sport". It is important to note that CrossFit is a system of comprehensive physical training, consisting of constantly varied exercises performed with high intensity. The program CrossFit is adapted for a wide range of supporters of a healthy lifestyle, wishing to achieve the maximum effect from training in the shortest possible time. Complexes of exercises are made taking into account the level of training, age and experience of the trainee. Training can take place anywhere: at home, in the yard or in the park. The unique nature of the CrossFit system is that it's not just a fitness program, it's a lifestyle. It gives the possibility of constant competition with oneself, with time and fellow training partners. All this allows you to put CrossFit on a par with professional sports disciplines. Normal training CrossFit consists of several rounds, each of which includes 3-5 exercises. The main task is to execute the maximum number of rounds in the allotted time or execute a certain number of rounds in the minimum time. Exercises are performed by super sets, that is without interruption. In CrossFit exercises of 3 types are used: cardio (running, rowing, bicycle); With its own weight (pull-ups, push-ups, squats); With free weights (bar, weights). Practically every training uses new combinations of exercises. As a result, it is possible to avoid getting used to the loads, due to which over time the intensity of employment does not decrease, and efficiency increases. In July, the final of the first All-Russian CrossFit Championship will take place in Moscow, where the participants will compete for the title of "Russia's most physically prepared person". Selection round for the World Championship CrossFit - 2012 began on February 22. Winners are awarded with money prizes and gifts from Reebok. Registration for the championship is open at: http://www.reebok.com/rcffc