School of the copywriter: 5 secrets, how to describe the article, to buy it
School of the copywriter: 5 secrets, how to describe the article, to buy it
Many novice copywriters do not give a descriptionof the article due attention. But in vain. The "Description of the article" field on any self-respecting exchange is your chance to show the customer what exactly your article he needs to buy. This is your advertising, a way to attract attention and stand out from a number of others.
Instructions
1
Do not write: "This article is about ...", etc. It is better to come up with a headline that explains the essence of the article. And in the description, bring a couple of "catchy" expressions, "hooks", to interest the buyer. Create an intrigue. So you show the buyer that the reader will be interested in your article, which means, at least, will begin to read it.
2
Open all the cards. If you give any advice, at least list the items. If you are thinking on a topic, write down what conclusions you came to. The buyer should know about your article before it becomes available. Or, at least, have an idea. Suddenly he needs an article where you praise the USE, and you are criticizing him? ..
3
Write the description in the same language as you wrotearticle. If this is an entertaining article, then the description should be "easy", unobtrusive. If a serious study - then the description should not be entertaining.
4
Make an additional description: write out for which audience your article is intended, for a site of what subject matter, where your article can be adapted. Be sure to indicate if your article is part of the series: maybe the customer will buy more or give you a personal order.
5
Give the buyer a nice bonus. For example, write that you made a discount on the article (even if it did not). Or attach free pictures. Or offer a free update. The buyer will be more pleased to buy your article.
