Functions and principles of strategic management
Functions and principles of strategic management
Strategic management is a new direction inthe science of management, based on long-term planning and increasing the motivation of employees. The success of this management method depends on how well the company's long-term development goals are chosen and how far they can be achieved. Like any technology, strategic management has a certain sequence of actions - functions performed in accordance with certain principles.
Functions of strategic management
Strategic management issequential execution of functions, the mechanism of action of which applies to the entire enterprise as a whole, and to its individual units and functional areas. The main functions include: - Advanced strategic planning - Organizing and ensuring the implementation of the planned plans - Coordinating the actions of all enterprise structures to achieve the objectives - Staff motivation for rapid and high-quality implementation of strategic tasks - Continuous control over how the developed strategy.Perspective strategic planning is based on the analysis of modern market realities and its monitoring. This allows you to assess possible risks and make correct forecasts of changes in the market, and develop the right strategy, taking into account the distribution of available material and labor resources. The organization and enforcement of the planned plans consists in the selection and coordination of management mechanisms and structures, the creation of a single team, united by a common goal and a common corporate culture that supports the planned strategic plan. Coordination of actions of all structures is aimed at consistency and consistency of decisions made at the level of individual employees and divisions, as well as consistent consolidation of local strategies at the level of the management apparatus. Motivation, consisting in the development and use of incentives, is necessary to create a creative atmosphere and material incentives that motivate employees to achieve a qualitative solution to the strategic tasks they face. Control is necessary to monitor the process of accomplishing the tasks set, to monitor its correctness and to correct the deviations in time.Principles of strategic management
Strategic management is based onthe following principles: - scientificity in combination with creative approach and improvisation, - purposefulness aimed at prompt fulfillment of tasks and achievement of strategic goals, - a flexible approach that allows timely to take into account changes in the market situation and make adjustments to the goals - accuracy and maximum detail of the strategic plan - a systematic approach to the formation of the strategy and the implementation of the tasks - the consolidation of the functional strategies of all business units - each employee of the company to the formation of strategic plans, - ensuring the necessary conditions for their implementation.
