Tip 1: What does the "Toyota" badge mean

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Tip 1: What does the "Toyota" badge mean

The company Tyotota is widely known throughoutworld, many are familiar with its simple and at the same time such original logo. But apart from the individuality and the memorable sight, he, like any other logo, has value and hides in itself interesting and important information about the company and its history.

It is known that the emblem assigned to the company is notonly provides the organization with recognizability, but also expresses the concept of doing business, reflects the mission and role of the company in the market, its philosophical views and perspectives. The emblem must convey important information to the consumer. Become recognizable, in the end. The unofficial versions say that this emblem of the Toyota group of companies is a stylized image of a weaving loop, but one can come across the view that this is the kind of sewing needle in the eye of which the thread is threaded. Representatives of the company do not comment on such versions, considering that the emblem and the Toyota brand mean nothing more than moving forward and moving. The basis of this version, which, by the way, do not fit well with the visual image, is the history of the company. After all, from the family business, Toyota has risen to a company that will later become known to the whole world.

Arguing about the expressive expression of the idea of the company, one must understand that it is an Eastern culture of fine arts and a tradition of writing. It is impossible to measure the emblem of Toyota with European standards.

History of the company

Until 1936 the company was named ToyodaAutomatic Loom Works Ltd, which dealt with advanced for those times the release of electronics. However, the development of business and changes in the product line required changing both the name and the concept of the company's presentation. The production of cars was launched, and it was required to create a new trademark for this. Marketers were tasked to create a memorable logo for the company and cars produced on it. The management decided to hold a contest for the best logo for the promotion of the brand, the main requirement of which was that the design should reflect the sense of speed. The result of this competition changed the company's name, the word Toyota was found acceptable for the outline in Japanese. The Japanese are also very superstitious, and to write this word requires exactly eight strokes - in Japan this number is considered a symbol of luck and brings prosperity.

The modern meaning of the company symbol

Now this logo, rather, is a symbolcompanies, because in its original form on the product it is not used. But the corporation uses it as an emblem, and all employees are given badges with a logo image. In the modern version, the logo consists of the Latin name of the company and three ovals, two of which symbolize the trust between consumers and the manufacturing company. The logo uses two colors - white and red. Also, if you look closely, the logo resembles the letter T, which is the first in the name of the corporation (Toyota).

In simplicity, something more is hidden, vacant spaces in the emblem signify its global expansion and high potential.

It is believed that the emblem of the company Toyota has a great philosophical meaning and conveys to the consumer the idea of progress and universal positive development.

Tip 2: What does the name of the Bi-2 group mean?

Bi-2 - one of the most successful Russian groups of the 2000s. Her appearance is due to two young people from Belarus - Shura and Lyova (real names - Alexander Uman and Yegor Bortnik).

From the history of the Bi-2 group

Shura and Lyova met in 1985 in Minsk,where they both studied at the Ronda Theater Studio. The general interest in music contributed to the birth of friendship. Shura studied at that time in a music school, and Lyova wrote good texts. In August 1988, Shura, together with other musicians, creates his first rock band. Originally it was called "Brothers in Arms", and later was renamed "The Shore of Truth". The group consisted of 15 people, but its composition was not stable. At an early stage of the band's history, neither Shura nor Lyova risked performing as vocalists. Shura played the bass guitar, and Lyova, as before, wrote the lyrics. After a not very successful performance at the rock festival in Bobruisk, the group temporarily disbanded, but in August 1989 a new band called Bi-2, the abbreviated " Shore of truth - 2 ". The vocalists of the renewed group were Shura and Lyova. By the way, it was on their initiative that the Bobruisk Rock Club was created. Soon, in the home studios in Minsk, the band recorded their first album, "The Treason of the Motherland", which, however, was never published. In 1991, Shura, and a year later - and Lyova, moved to Israel. There they continue performances, and even take first place at the rock festival in Jerusalem. Their joint creative activity continued in Australia, where Shura moved to relatives (although Lyova joined him only 5 years later). It was there, in Melbourne, the friends managed to record a full-fledged debut album of the Bi-2 band.

On the crest of success

Soon the guys learned that their songs are activespinning in the air of Russian radio stations, and in 1999 they came to Moscow. Their destiny was changed by the song "Nobody writes to the Colonel". The fact is that she attracted the attention of Alexei Balabanov, who made her the main musical theme of the film "Brother-2". Thanks to the success of the film, the song immediately became a hit, and Bi-2 literally woke up famous. The second big hit of the band is the song "Silver", recorded with a string quartet. In the future the guys actively collaborate and record new compositions with such popular bands and performers as "Spleen", "Chaif", Brainstorm, Julia Chmcherina and Diana Arbenina. Their albums "Meau Kiss Mim" (2001) and "Foreign labels" (2004) differ in huge print runs. In 2007, the Bi-2 group received the prestigious music award MTV Russia Music Awards in the category "the best rock project of the year". Today the popular group Bi-2 continues active concert activity and work on new albums.

Tip 3: What is the philosophical meaning of "We" E. Zamyatin

The genre of anti-utopia always implies a highmeaning level. The works of Soviet authors in the 1920s often concerned the problems of the country. The philosophical meaning of "We" E. Zamyatin can be explained from several points.

Reflection of an era

Zamyatin's book "We" narrates about the statefuture, in which all are equal. In this you can see the allegory of Soviet society. Yevgeny Zamyatin wrote his work in the 1920s, the era of revolution and change. Totalitarianism is expressed in his book directly. The very name "We" speaks about the community of the people. But equality here is viewed from a negative point of view. The country of integrals is distinguished by the desire for identity. There are no personalities here, only one of the millions. People get up at the same time, go to work the same way, take a spoon in their hands at the same time. Sexual life is strictly regulated. Every person to whom a number is assigned has the right to intercourse with any woman. For this purpose a special voucher is issued. The most prestigious profession is a mathematician. Creativity and imagination are not in honor here. This is the assessment of the approaching repression in the USSR. The philosophical meaning of "We" E. Zamyatin is to assess the apparatus of power through the prism of anti-utopia. The selection of people according to the story occurred through the improvement of food. To solve the problem of hunger, the government synthesized food from oil. Not everyone could adapt to it, so only 0.2% of all humanity survived. But they were considered the best of the best. The Benefactor began to command them, a reflection of the top of the power structures. Any rebellion or discontent with the system was punishable by public execution. To nurture the corresponding generation, children were almost immediately taken away from their parents. They were brought up on the canons of the New World by strangers who programmed a single mindset. Society is more like a sect that faithfully believes in the idea of the government. In their mechanized life they do not see shortcomings.

Confrontation

The conflict of the story consists in opposingIntegral of the old world. The government protected its society from wildlife by a wall, for which access is prohibited. But there were brave men who broke the rules. This was the friend of the storyteller, a simple mathematician, named I. She solved the imperfection of Integral and decided, with the help of her comrades-in-arms, to carry out a coup. This is the opposition of Utopia. The philosophical meaning of Zamyatin's book lies in the personification of the creative intelligentsia of the Soviet Union, encased in the fetters of totalitarianism. People gradually become more free, they start publishing the works that were forbidden before, but they are still condemned by the authorities. Evgeniy Zamyatin demonstrated this in his story. The intelligentsia here is a rebel I. The narrator in love with her tries to look at the realities of life with other eyes, but at the last moment he is cowardly and retreats. Mass operation begins to remove the Imagination. Under this Zamyatin expresses zombie society ideology and lack of information.