Tip 1: How to increase the sale of books
Tip 1: How to increase the sale of books
The spread of the Internet and all kinds of electronic devices for reading significantly reduced the sales of conventional books. As a result, bookshops today are experiencing not the best of times. However, a thoughtful marketing policy will increase sales of the bookstore.
You will need
- - use of merchandising;
- - sales promotion;
- - assortment analysis.
Instructions
1
Constantly draw attention to your storewith the help of various actions to promote sales. At the same time, refuse any activities related to a one-time gift. Your promotion should be aimed at encouraging the client to re-visit. For example, you can issue coupons for a discount next month.
2
Make a sale. Get rid of morally outdated literature. In this category fall best-sellers of past years, interest in which faded or did not meet readers' expectations. In addition, if a particular book is published with continuations, upon admission to the sale new volume reduce the price of the previous.
3
Place your bet on children's literature. Parents still do not spare money for books for their kids. In addition, the development of electronic literature almost did not affect the children's sector, since bright, voluminous books can hardly be replaced. Expand the children's range, make the stay of small customers in your store pleasant and comfortable, for example, equip the playing area in the sales area. Near the department of children's literature place books, topics that may interest young mothers (beauty, cooking, esoteric, travel).
4
Actively use the principles of merchandising. Arrange around the trading hall the so-called "anchors", which will force the buyer to go through the whole store. For example, place textbooks in the furthest corner, because buyers will follow them in any case. In the center, install a large rack with bestsellers and novelties: the jump in demand for such books is short-lived. That is why it is necessary to actively offer them to the buyer at the peak of popularity. Do not forget about the products of impulse demand: in the cash desk area, place the office, small books, postcards, calendars.
5
In book sales, the role ofseller-consultant. Of course, their benevolence and efficiency are important. However, the erudition of the consultant is paramount. Very often, this or that book is not sold, because the seller can not find it quickly. Staff should be perfectly oriented in the range, correctly pronounce all names and names and understand the literature in general.
Tip 2: How to increase sales by placing the goods
Placement of goods on the shelf may not seemimportant. But this is fundamentally not true. Merchandising, focused on the correct location of the product being sold, plays a big role in making a purchase decision.
Instructions
1
Place your goods in that part of the store, inwhich he will be more in demand. Most people come to the store, not knowing exactly what brand of goods he wants to buy. The decision is made directly on the spot, so the correct location actively influences the buyer's decision.
2
Place the goods inside the "golden triangle". This space is limited by straight lines, which can be drawn from the entrance to the desired product and from the latter to the cash register. Along the way, the buyer gets acquainted with the assortment of the store and makes purchases that were not planned.
3
Choose a "golden shelf" for your product. And for each product it will have its own. How do you know which shelf you need? First of all, you need to determine the target audience and, based on this, calculate the height, which is better to place the goods. Please note that more attention is paid to products placed 15-20 cm below eye level.
4
Refer to the experience of competitors. Before deciding where exactly your product will be, look at how they place a similar product. To increase the number of sales it is absolutely necessary that your goods stand out against the background of the others and attract the buyer's attention.
5
When laying out the goods, pay attention topsychological features of man. Take into account the fact that the buyer in the search for the desired product directs his view as if he were reading a book with an epigraph. Those. first his eyes look to the upper right corner, then move to the lower left and then move from left to right. If you consider this, the chances of sales will increase.
6
Place a little-known product inside the product linealready known product of the same brand. For example, if your company has released any novelty, then it is most reasonable to place it between products already known to your buyer. A positive attitude towards them can be transferred to an unknown product.
Tip 3: How to increase circulation
Some print media are faced with the need to increase circulation, but at the same time not only to reach a large readership, but to do this without increasing costs. In fact, there are a number of tricks that allow you to do this.
You will need
- - advertisers;
- - cheap paper;
- - black and white printing.
Instructions
1
Reduce the price of advertising in the publication. This can attract more advertisers and, accordingly, only increase revenue through an increased flow of funds.
2
If there is a subscription on the newspaper, investigate your audience and make the publication more highly specialized - you can not please everyone, but if the information is useful to the target reader, sales will increase.
3
Lower the subscription prices. At the heart of the same idea as in paragraph one, that is, the emphasis on quantity. This, it would seem, is obvious, but try to improve the quality of the published material.
4
To reduce waste on the publication, reduce the number of pages. Do this with the format of the articles themselves, now they should be shorter, which, however, can only make them more informative.
5
Reduce the format. First, it is much more convenient for the reader, and secondly, naturally, it is cheaper.
6
Make the edition in black and white. Qualitative color printing, as you know, is very expensive, substandard - annoying.
7
Print the publication on cheap paper. This is not suitable for all types of magazines, but here everything depends on how you submit it. By and large, even a book can be released in the form of a newspaper, and, making it the highlight of your publication. Try to find as cheap a printing.
8
Strange as it may sound, it may be thatchange accountant. There are a lot of articles and laws, in accordance with which your publication could pay, for example, much less taxes. All the moves and loopholes are usually known only to good specialists.
9
Take into account that in the modern worldThe printed edition has to compete with the Internet, in which the mass of any information is absolutely free. So, cooperate with good authors, work on content, add something that on the Internet makes it inconvenient, for example, to solve crossword puzzles.
