Tip 1: How to open a children's shop

Business

Tip 1: How to open a children's shop

Sale of things for children can only make a profitcase, if everything is carefully calculated and targeted at a potential range of consumers in the region. Since the competition in this segment of the market is high, you will have to stock up on exclusive ideas or sell what other sellers can not offer.

Instructions

Determine how you will trade - open an ordinary outlet, or do online trading. The advantages of opening an Internet-store Clearly - you do not have to spend money on searchingretail space, the purchase of exhibition racks and cabinets, etc. You will only need to find a warehouse where things will be stored, hire sellers and drivers. In both cases it will be necessary to decide which form of organization to prefer - individual entrepreneurship is more profitable from the point of view of the level of taxation, and a limited liability company requires more start-up capital, but less risky.

Make a business plan, calculate the payback and determine the necessary amount of seed capital.

Range store - The most important question. Please note that it is more convenient for parents to buy all things in one place, so those shops selling things, toys and hygiene products are very popular. If money is to open a large store with a wide range you do not have, thenplace your bet on something exclusive and large - strollers, cradles, car seats. Subsequently, you can expand the list of products offered at the expense of the profit.

The analysis of competitors will allow you to predictdevelopment of your business - study the number of firms engaged in similar activities, evaluate the potential size of the consumer segment. Analyze what successful moves were made by competitors, and where they made a mistake.

Find a place for your store - far from competitors, but close to children'ssites, schools, kindergartens, etc. Choose a room with the expectation of high traffic. Pay attention to the design of retail areas - paint the walls with thematic drawings, put figures of fairy-tale characters, draw the children's attention a couple of tables with paper and pencils, etc.

Dial staff - cashiers, sellers, accountant, store manager. It is better to take people with work experience, friendly and affable.

Investigate the supplier market, contact those who have the most attractive terms of delivery, payment and the right assortment.

Tip 2: How to open a toy store

Since toys now enjoy highdemand, and their prices are often quite large, the business of selling such products can become profitable. However, a person who wants to open his store, you need to be prepared for a large initial investment.

Key points to consider

Think about the range. It should be noted that now the opening of a small toy store with a small number of goods is often completely unprofitable. The fact is that in many cities there are large institutions where you can buy things for children for every taste, and it is very difficult to compete with them. If you are not ready to immediately open a store with a wide range, you can try another option - choose rare toys that are difficult to buy, and start trading them. Next, you need to find a suitable supplier. Very good, if you can agree on a partnership with a major company whose interests you will represent in your city. In this case, you can count not only on the wholesale supply of quality goods, but also for help and support. Translate business to a higher level while it will be easier.

Additional nuances of the organization of a toy store

Carefully choose the location of the store. One of the most profitable and convenient options - renting a room in a shopping center. In this case, on the first day of work, customers will come to the store. If you want to save on rent, choose a separate room, but always in the "through" place. Remember that often parents go for toys with children, and they are unlikely to take their child to a store located somewhere in the outskirts, especially if it is also very difficult to find. Pay special attention to the design of the interior of the room. This is one of the most important moments: the child should be comfortable in your store, otherwise he will leave. Use light colors, bright details, images of cartoon characters, funny interior items that will attract the attention of the kids. The more you like your store, the more time there will spend the buyers, and the higher the chance that they will return. By the way, to achieve the latter, you can add unique elements of the service that you can use only for you - for example, open a room of creativity or read tales to children on Sundays. Remember that you need to update the range of toys regularly. Children's fashion is changeable: if a new cartoon has appeared, and the children liked his characters, there will surely be hundreds of things related to this cartoon. You need to respond quickly to such market changes to always provide children with exactly what they want. But, monitor the market, do not forget for a minute about the safety of customers. Things from toxic materials, as well as dangerous toys should not appear on the counter of your store.