Tip 1: Who puts the products on the supermarket shelves

Work and Career

Tip 1: Who puts the products on the supermarket shelves

Most stores offer buyersa very wide range of goods of various groups. In particular, this applies to large supermarkets, where the number of positions can be in the thousands. To make the windows look attractive, special people - merchandisers - follow.

Basic principles of merchandising

From the point of view of marketing, merchandising isa set of measures aimed at increasing the attractiveness of goods through the use of various methods relating to the assortment, the situation in the display case, the combination of colors and other points associated with the "laying out" of the goods. There are two main approaches to organizing the layout of goods on the shelves and storefronts. The first of these is sometimes called "visual merchandising", and is associated, mainly, with the impact on the perception of the buyer. For example, the fact that the most expensive goods in the category are, as a rule, at eye level - the result of exactly this approach. Visual merchandising is closely related to psychology and design, since the development of presentation techniques takes into account the characteristics of human perception, and manipulative technologies are also used. Category merchandising is an approach often used by large retailers. It is based on the fact that suppliers and manufacturers of certain types of products conclude a special contract with the store, which clearly specifies the rules for laying out their goods. This method allows distributors to promote certain positions, seeking their placement in the most advantageous parts of the storefront. In this case, the duties of employees of a supermarket or a store are reduced only to replenish the stocks of products in storefronts, without delving into the subtleties of the principles of their placement.

Merchandiser work

In the staffing table of most supermarketsthere are positions merchandisers. Basically, however, their functions include only updating the goods on the shelves, according to the previously known principle of laying out. In fact, the job responsibilities of these merchandisers are slightly different from the functions that ordinary loaders perform, except that work in the supermarket hall involves following a certain dress code. With regard to the payment of merchandisers in supermarkets, it is also comparable to that of unskilled personnel. Nevertheless, this position is a good option for starting a career in trade: with sufficient experience, a merchandiser can take the position of a sales consultant, then a cashier, a shift supervisor, a commodity expert or even a store manager. In distribution organizations, there is also a merchandiser's position, but the job responsibilities here are completely different. These employees spend almost all of their working hours on the trade points, supervising the laying out of goods on the ground, advising shop workers and observing the work of competitors.

Tip 2: How to cook homemade cottage cheese and sour cream

Most of the products that lie on the shelves in supermarkets are hard to call natural. Home-made cottage cheese and sour cream, prepared independently, is much more useful than food, sold in stores.

Homemade cottage cheese from milk

Ingredients: milk (fatty) - 3 liters. Milk must be poured into a glass jar and left to turn sour in a warm place. Usually this process takes from one to three days, depending on the time of year and temperature. Then the product should be poured into a saucepan and put on a weak fire.

To make the milk sour faster, you can add a crust of black bread to it.

The resulting curdled milk should be heated approximately10 minutes without boiling. After this, you must give the sour milk to cool right in the pan. It will slowly be divided into serum and clots. The resulting mass must be put in a colander, covered with gauze. The liquid must be dripped into a pre-set pan. To crock glass all the whey, the ends of the gauze should be tied and hang the resulting bag over the dishes for about an hour.

The liquid remaining after cooking is best not to be poured. It can be used for baking or simply drinking. Also on the basis of this serum, a beautiful okroshka is obtained.

Curd from milk and yogurt

- milk - 1 liter; - kefir (low-fat) - 1 liter. Milk should be heated on low heat until the appearance of foam. Then, to this product, it is necessary to add kefir, mix well and remove from the plate. The resulting mass should be put in a colander, covered with gauze, and leave until all the liquid drains. The remaining clots on the fabric are curd.

Homemade sour cream

Ingredients: - milk - 2 liters; - Ready sour cream - 250 grams. Milk should be boiled and add sour cream. Then you should wait until the whey starts to separate. The resulting mass must be put in a sieve, covered with several layers of gauze. When all the liquid drains, you need to put the product in the refrigerator. It will be approximately 1 liter of sour cream, 250 grams of which can be stored for another batch.

Sour cream cream

Ingredients: - milk (natural) - any amount. Cream begins to appear on cow's milk after several hours of storage. They should be carefully removed with a spoon and laid in a separate bowl. This mass should be placed in a warm place for about a day, so that a liquid is released. Then you need to remove the sour cream from the whey. They should be well shaken and put for several hours in the refrigerator. Get a thick home sour cream, which is not sold in stores. This product can be stored for no more than five days. But it's so delicious that it's unlikely that it will take so long in the refrigerator.

Tip 3: How to refrain from harmful food

As a rule, harmful food contributes to the emergence ofexcess weight, which leads to a number of health problems. To refrain from eating this type of food, make the right diet. Thus, you will not need extra, unnecessary snacks.

Instructions

Eat as snacks the followingproducts, replacing harmful food: fruit yogurt without synthetic additives and flavors, fruits and vegetables, bread (cereals and wholemeal), low-fat cottage cheese, soy products. As a drink, give preference to green tea. This list minimizes calories and minimizes hunger.

Eat at least three times a day. Remember: a morning breakfast provides you with energy for the whole day, maintains a normal level of sodium and sugar in the blood. The right and healthy food in the morning will set your body on the right track throughout the day.

Replace sugar with fructose or drink tea in a snack with dried fruits.

Before going to the store, be sure to refresh yourself. Do not go to large supermarkets on an empty stomach. So you risk acquiring harmful products for the fastest quelling of hunger (semi-finished products, chips, sweets, carbonated drinks, etc.).

Buy only fresh products. They will provide your body with the necessary vitamins and minerals. In products with a long shelf life of microelements is much less.

Do not forget to consume enoughfluid. Well, if it is clean drinking water. Lack of fluid in the body can encourage you to use carbonated and alcoholic beverages, coffee, etc.

Make fruit and vegetable juice yourself.The offered finished products contain a lot of sucrose, harmful to our body. In addition, the juices presented on the shelves of stores are not always so helpful.

When cooking, replace salt with differentspices. In this way, you will avoid retention of fat and water in the body and increase in blood pressure. Remember: hot spices inhibit the feeling of fullness in food.