Tip 1: How to hold a competition among sellers
Tip 1: How to hold a competition among sellers
The best way to stimulate sales of the store -hold a competition among sellers. Play a valuable super prize, placing equal conditions for your employees. Be sure - for a worthy reward to climb out of the skin will be all.
Instructions
1
First, determine the timing of this action. If you need to quickly sell off the goods, the contest will have to take just a week. If you expect to raise sales in general, such incentive measures can be carried out every season. But in order to respond to your proposal, you will need to prepare a really serious prize. Play a trip abroad for two persons. If you do not need extra expenses, offer the winner to collect goods from the warehouse for a certain amount.
2
So, about the timing you thought. Now you need to determine the criteria for judging. If your business covers several areas, it is better to allocate your prize to each of them. Thus, there will be several nominations. For example, if your company is a full-service advertising agency, you can break it down as follows: - the best seller of TV commercials - the best radio advertising vendor - the best seller of advertising in print media - etc. If your firm is engaged in the sale of technology, it can also be broken down into segments, etc.
3
In addition to valuable prizes, pre-purchase (order or do it yourself) and fill in the diplomas. Such a memory will remain with people, as they say, for centuries.
4
For your idea to bear fruit, hang an announcement about the competition in the back room - such a reminder will be very useful.
5
When you will voice the terms of the competition,it is necessary that all employees are present at the same time. Announce the terms of the action at the general meeting or on the corporate. Bring the information clearly and try to keep your speech from raising questions. Everything should be clear and understandable.
6
Do not forget to specify the validity period of the promotion andThe rules by which the performance of each seller will be calculated. Most likely, this duty will fall on the accounting staff. In order for the "Accounting Chamber" to have no questions, discuss the terms of the competition with them in advance. Otherwise, the scuffle can not be avoided.
Tip 2: How to draw a glider
Planerka in any enterprise is, in fact,discussion of current production tasks, a report on the work done for the current period, discussion of emergency incidents. At the meeting, senior managers of the units and the head or deputy head of the enterprise should be present.
Instructions
1
Start a meeting with a discussion of implementationset tasks at the previous meeting. Heads of departments in turn should report on the work done, on the unforeseen difficulties that have arisen and on the health of the equipment that is required to carry out the assigned tasks.
2
The next stage of the meeting will be discussionextraordinary and extraordinary incidents in the enterprise. This topic is discussed separately for each division, and suggestions are made on how to eliminate these situations.
3
The theme of awarding and promotingemployees. The money amount for bonuses is determined for each structural unit based on the results of the reporting work done for a certain period of time. Each head of the structural unit decides what amount of compensation each employee will receive.
4
Next comes the head or deputythe head of the enterprise. The current tasks are set for the next period, the work of each structural unit is evaluated and recommendations for improving the quality and quantity of work are given. There are reprimands and warnings for non-performance of works and for their poor performance.
5
All that is said at the meeting is included in a separate protocol and is outlined by each head of the structural unit.
6
Plans and tasks for the current period are entered in a separate line in the summaries of the leaders and the planning meeting.
7
At the end of the briefing the head of the enterprise wishes everyone successful work and appoints the date and time of the next meeting.
8
At some enterprises, dates and times of gliders are not assigned. They are strictly defined in the company's charter.
Tip 3: How to hold a competition for sellers
A lot of different kinds of Competitions the best in the profession. The most relevant and popular among them are competitions for the best seller. As a rule, such competitions are held to raise the prestige of this profession, increase the level of professional skills, and also to improve customer service. It is very important to organize and hold such a contest correctly. How to do it, we'll tell you.
Instructions
1
Create an organizing committee of the competition, assign itChairman. Develop a Regulation on the conduct of this competition. Usually the center of public relations is engaged in this issue. Determine the composition of the commission, which will assess the skill of the contestants. Decide on the number of sellers - participants of the competition.
2
Inform about the proposed contest, itsterm and venue at least one month before the start of the competition. Most often this is done in local media and the "headquarters" of the contest. Here you can also receive applications from the contestants.
3
Develop a program of the competition. Determine the number of participants to perform the tasks. Approve the regulations, as well as the criteria for assessing the evaluation of completed tasks. As a rule, a five-point system is used.
4
Consider the issue of awarding winners. Prizes can be money prizes, various diplomas and certificates issued to the "best seller of the year", "the most charming seller", or "the most polite seller", as well as gifts, badges, photos on the board of honor and much, much more.
5
Define the order of the competition. Play the order numbers between the contestants. In accordance with them, the participants will perform the tasks of the competitive program.
6
After completing the complete set of tasks, selectFrom the participants of the contest of the three leaders who scored the maximum number of points, distribute the prize places and solemnly award winners.
7
Be sure to highlight the results of the contest in the media.
8
Each of the participants wants to be a winner. The main thing is that the competition becomes a holiday and held in a benevolent atmosphere. Such competitions give an opportunity to demonstrate their professionalism, qualifications and can become a step in career growth. Good luck in holding the contest, if you are its organizer, and winning, if you are its participant!
Tip 4: How to stimulate sales
What is sales promotion? This is a set of measures to promote sales on the entire cycle of the movement of goods. The key points of sales promotion: "You can not achieve sales growth without stimulating the sellers themselves" and "A competent motivation system for sales managers is the key to success."
Instructions
1
There are several key points,which will help to motivate managers to work effectively. First, sellers should know the advantages of their products, know competitors and their features. Secondly, it is necessary to introduce a direct dependence of the income of sellers on sales results, and thirdly, to provide managers with effective sales tools.
2
Do not forget about the immaterial motivation(the promotion of successful sellers, the construction of charts of sales dynamics, the photo of the best seller, etc.). It is very important that sellers are engaged in sales. If you have the opportunity to remove secondary functions from managers, for example, processing documents, then do it.
3
Having motivated sellers, go to the analysis of the process of sales. Perhaps you need to revise your marketing strategy, make something new in advertising.
4
Think about what might be of interest to end-users. Often to stimulate consumers provide additional discounts, free samples, gifts, hold contests and promotions.
5
Develop your own loyalty program. Try to personalize each client and individualize the company's activities aimed at him. Recently, loyalty programs increasingly include congratulations to customers on various holidays (New Year's Day, Birthday), invitations to clients for promotions, individual payment systems.
Tip 5: How to conduct a stock sale
Many people still have shares since privatization. Depending on the type and number of shares, you can sell them in several ways: through an investment company or on the exchange at a market price.
You will need
- Shares, brokerage agreement, depository agreement with the broker.
Instructions
1
A share is an equity security, whichconfirms the right of its owner to a part of the profit from the activities of the joint-stock company in the form of dividends. In addition, the shareholder has the right to participate in the management of the joint stock company, as well as part of the property in the event of its liquidation. As a rule, the shares are registered, and their owners are listed in the register of securities owners.
2
If a person has an intention to sell shares, heyou can do this through an investment company or a stock market. In the investment company, you will be explained and advised in detail, but the price will usually be offered below the market price. Therefore, it is more profitable to sell shares on the stock exchange. If the shares are liquid and there are a lot of them, the sale will be quite easy and quick. But in this case, you will have to use the services of a broker, paying him the commission fees.
3
To sell shares with the help of a broker you needconclude a contract for brokerage services and a depositary agreement. Further, issue a transfer order or an interdepositable transfer of shares from one's account to the broker's account. It all depends on where your shares are stored - in the depository or with the registrar of the OJSC.
4
After the shares are credited to the account, theirYou can sell on the stock exchange through a trader or through a trading terminal in the stock center or at home. The money received from the sale can be collected at the cashier's office or asked to transfer it to your bank account.
5
The order of purchase and sale of shares depends on the type of shares. So, in ZAO the right of preferential repurchase of shares by shareholders of the company operates. In this case, you do not need to post any sales announcements, as in the case of open joint stock auctions. But in any scenario, no matter how you decide not to sell the shares, no later than 30 days after their sale, you must re-register ownership of the shares. This is done by changing the data in the register of owners of registered securities.
Tip 6: What kind of competition to host on the corporate
On the corporate side, a dull working atmosphere, likerule, is replaced by general merriment. This will contribute not only to the informal atmosphere, feast, alcohol, but also competitions. They should be included in the program of the evening, in order to be able to get the most pleasure from the corporate.
Instructions
1
For a corporate evening, a contest withthe current name "Profitable business". You will need money bills of any denomination, printed on a color printer. A sufficiently long rope is also prepared. Next, using linen clothespins, you need to attach to it the pre-prepared "money". It is necessary to allocate for this competition two participants from among colleagues and to blindfold them. At the command of the facilitator, participants will have to collect banknotes as soon as possible. After all the money is collected, you need to calculate the "catch" of each participant. Undoubtedly, the one who has raised more financial resources will win.
2
Competition called "Juicy Situations"perfect for a fun corporate. Participants in the game should listen to the presenter of certain piquant and completely unforeseen situations that may arise in human life. For example, it says about the boss who woke up the sleeping employee during working hours. Contestants must come up with an amusing and believable way out of the proposed situation. The winner will be the one whose wit caused a greater delight among the public.
3
Competition, which will amuse, even the most seriousemployees, is called "Cat in a bag". Its holding is somewhat like an auction - not only a valuable lot is played, but joke surprises. So, all the presents are wrapped in bright packages. Actually, what is inside there, only the leader will know. The auctioneer must submit any lot very pathetic, describing the whole and its purpose. Of course, this is done with humor. The host alternates surprises and funny gifts with valuable prizes. This fun contest is held with real financial means. The auctioneer should start from the lowest possible cost. Naturally, the lot goes to the player who wanted to, to offer the largest amount of money. The owner of the prize must deploy it and present it for public viewing. And for the collected money you can organize a small tea with a cake and fruit.
4
For corporate, the competition forthe title "We are a team". He is original and quite funny. Especially for this match, you need to prepare two plastic bottles of plastic. They need to be filled with any drink. Also need to be rubber clean gloves, in the fingers of which it is necessary to make holes of small size. Then these gloves should be attached with the help of rubber bands to the bottles' bottles. Called immediately two teams, which consist of five employees and the head. This competition can be held between different departments in order to find out which of the companies have the best indicators of team spirit. When the bottle is handed over to the head, he must hold it as tight as possible. A special signal is given to the contestant, the bottle is turned upside down. Contestants should drink through the fingers of gloves the whole beverage that is in the container. Of course, the team that is faster to cope with the task wins.
